From the monthly archives:

April 2009

LAF Loves Bacon (And Why You Should Too)

Note to Readers: LAF is not a licensed medical professional, nor should she be. She is perfectly happy being a rockstar PR professional. If you feel sick, please see a doctor. That is all.
Swine Flu. It’s hit every media outlet and social media network across the nation. In Texas, where I live, after school sports [...]

Social Media = Enhanced Networking 2.0.

“Dude, I have 1,000 followers, how many do you have?”
“Man, you’re slacking. I’ve got 2,500 people that love to know what I’m doing in 140 characters or less.”
It’s a social media pissing contest. But here’s my question: Would those 2,500 people recommend you for a job? Do they find value in at least one of [...]

Words Every PR Pro Should Know (Well, According to LAF)

There are many words that every public relations professional should know. Below are four that I think you should never leave home without – preferably in a cool Johnny Bravo lunch pail.

Preparation
I’ve heard many say that a PR pro is only as good as their next pitch. But how do you get there? How do [...]

Dear Journalist: Stuff PR Pros Like

Dear Journalist,
Yeah, it’s me again. The PR “flack.” We tend to have a love-hate relationship:  you hating us and the countless number of pitches you receive that may/may not be relevant , but loving the story ideas that fit your beat. I just love my client/organization/ruler of the universe CEO being featured on your front [...]