From the monthly archives:

March 2010

Twitter is Not a Case Study

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photo credit: David Jacobs
Twitter is a social platform and tool, not a solution for a brand’s struggling customer service model. It’s an entity, not the entirety. Call center volume, awareness studies, impressions, communication strategy and much more also  play  into that model. It’s a strategy component (and very important) that enhances the traditional way a [...]

Practical Application with Social Platforms

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Photo credit: The Logo Runner.
No, this isn’t to say you can’t be creative.
No, this isn’t to say you can’t think of a big idea and scale it back if needed.
Being practical with social platforms shows:

Awareness of the target demographic and consumer map
Understanding how the tools work within your industry
Innovation can occur with parameters

Your innovative idea [...]

Brand First: Think Before You Tweet

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Photo credit: inmagine
Social platforms have made it possible to share information, whether it be a trend article, new strategy idea or   But it’s also opened the door to overshare and the fine line between professional and personal when representing brands.
It might seem like a no-brainer, but judging from my stream? It’s not.
So what is [...]

Being Bold: Is it Magical?

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Image copyright of starfleetyachts.com.

“Whatever you can do, or dream you can do, begin it. Boldness has genius, power and magic in it.”

So tell me, what’s holding you back?

In a field where social media has opened up instant doors to an international knowledge base, I think something holding many of us back is the questioning. We [...]

Jump Out Of Your Social Media Clique

LAF Note: This post was written by regular contributor Scott Bishop.
We all want to be part of a group.
Yes even you Gothic rebellious teen (look around you, all of your friends aren’t “conforming” either…which pretty much makes all of you the same).  The need for similar companionship is ok, it’s a good thing.  I know [...]

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