From the category archives:

PR 2.0

Dear PR: It’s Not You, It’s Me

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photo credit: riger advertising
Dear Public Relations,
It’s not you, it’s me.
Ok, it’s a lot you and a lot of what I want to do with my life.
Confession: I’ve fallen out of love with you. The traditional you. You’re not my type.
Why? It might come to your head that I’ve fallen for the shiny (somewhat) new [...]

PR Bloggers: Are We Pandering, Or is Your Audience Blindly RT’ing?

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Photo credit: Me, from my trip to Lambeau Field. Expresses the true meaning of teamwork/”circle” mentality.
The PR “Social Media Fun Time Explosion” cycle. We gobble up any and every stat; every blog post from the thought leaders and those in our circle (even if it’s a no-brainer and anyone can write it); base ideals off discussions [...]

#mpb2b: Day 2, Notes from Sessions 1 and 2

Notes from the first two sessions today at MarketingProfs B2B Forum. Again, all slides/presentations are at www.marketingprofs.com/events/11/handouts.

Practical Application with Social Platforms

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Photo credit: The Logo Runner.
No, this isn’t to say you can’t be creative.
No, this isn’t to say you can’t think of a big idea and scale it back if needed.
Being practical with social platforms shows:

Awareness of the target demographic and consumer map
Understanding how the tools work within your industry
Innovation can occur with parameters

Your innovative idea [...]

Brand First: Think Before You Tweet

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Photo credit: inmagine
Social platforms have made it possible to share information, whether it be a trend article, new strategy idea or   But it’s also opened the door to overshare and the fine line between professional and personal when representing brands.
It might seem like a no-brainer, but judging from my stream? It’s not.
So what is [...]

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