From the category archives:

public relations

Four Ways to Use LinkedIn

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LinkedIn. It’s used widely by business professionals to engage, connect and share information with one another. Many question it’s usefulness in the business world, even with new features such as Company Follow and Likes.
So how can you use it? Social Media is not about the platforms, but the ideas and concepts behind it. Platforms are [...]

Notes from MarketingProfs B2B Forum, Day 1

Behind the jump are my notes from sessions today. I inputted some of my thoughts when I wanted reaction, also have them in my moleskine. The last session was a bit difficult to follow along with, as there was a lot of information in a short amount of time. I can only type so fast. [...]

Practical Application with Social Platforms

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Photo credit: The Logo Runner.
No, this isn’t to say you can’t be creative.
No, this isn’t to say you can’t think of a big idea and scale it back if needed.
Being practical with social platforms shows:

Awareness of the target demographic and consumer map
Understanding how the tools work within your industry
Innovation can occur with parameters

Your innovative idea [...]

Brand First: Think Before You Tweet

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Photo credit: inmagine
Social platforms have made it possible to share information, whether it be a trend article, new strategy idea or   But it’s also opened the door to overshare and the fine line between professional and personal when representing brands.
It might seem like a no-brainer, but judging from my stream? It’s not.
So what is [...]

SPINdustry isn’t terrible: An Entertainment PR background perspective

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Image copyright of Life.com.
I finally got to watch SPINdustry last night – and frankly, I normally don’t talk “hot topic” type posts, but I’m a little irritated some of my colleagues reaction to this show. Was it justified? Maybe. I’m not really sure.
A big chunk of my internships were spent in entertainment public relations, working [...]

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