Hungry Hungry HAPPOs, or, Why You Should Hire Traci Koller

LAF Note: Traci Koller is one of my two best friends – but that’s not why I let her take over my blog for the day. This post is in response to Help a PR Pro Out Day.
You’re probably wondering why you should hire me. Well, because I’m awesome. (And modest, too!)
In all seriousness, although I’ve [...]

Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

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The Pareto principle (also known as the 80-20 rule, or the law of the vital few/principle of factor sparsity) states that for many events, roughly 80 percent of the effects come from 20 percent of the causes.
In social media, we say to engage with the masses and get response from them. If applied to the field,  how [...]

Deep in the Heart of #HAPPO

Gen Y is facing one of its toughest obstacles yet during this recession, spitting in the eye of the parents who put stickers on the back of their cars for honor roll kids and told us “You can do whatever you think you can do.” Guess what? The jobs are few, and true entry level [...]

6 Truths of Building a Successful Online Community

This guest post was written by Mack Collier (@mackcollier.) Mack is also the moderator of #blogchat, Sundays at 9 p.m. EST.
Whether it’s a ‘community site’, a Facebook fan page, or a blog, many companies are looking for a way to create an online community.  But most of these efforts are really bad, and it’s usually [...]

Competitive Agency Landscape and Business Integrity

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Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.
Along the way, business integrity has been compromised for some.
I’m lucky to work for an agency that I’m [...]

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