Four Ways to Use LinkedIn

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LinkedIn. It’s used widely by business professionals to engage, connect and share information with one another. Many question it’s usefulness in the business world, even with new features such as Company Follow and Likes.
So how can you use it? Social Media is not about the platforms, but the ideas and concepts behind it. Platforms are [...]

Using Insecurities to Your Advantage

Photo credit: invent now
I used to be incredibly shy in social situations – well, if I was honest: in general.
Ok, stop laughing.
Up until my junior year of college, I couldn’t even order a pizza because it freaked me out.  I made my boyfriend at the time do it. One time, he threatened to not let [...]

The Forgotten Market in Social Strategy

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Image Credit: rlmiceli
In social media strategy sessions, we tend to focus on a few key groups:

Brand Amabassadors
Their Networks – Crowdsourcing and the Domino Effect
Target Market
Employees

Take a brad such as Apple: they have built a brand based off consumer mentality and loyalty - not revolving around their products. Forget the hard sell – they focus exclusively on [...]

Delivering Happiness, Zappos Style

*Disclosure: I received a free copy of the book in exchange for agreeing to review it. There were no restrictions on what I could or could not say. To read more about Delivering Happiness, go here. To order it off Amazon, go here.
We all have passion. Passion for life, passion for brands and passion for [...]

Social Media is Like Old School Advertising

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Photo Credit: la.curbed.com
Social Media is very similar to old-school advertising concepts. No, we don’t need to all order an Old-Fashioned and start modeling ourselves after Don Draper. The thing that many can’t seem to grasp is that social media has been around for years, but has evolved. It’s an enhancement tool that you use as [...]

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