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	<title>Comments on: Are PR Pros Entitled to an Opinion?</title>
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	<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/</link>
	<description>Chatting about public relations, social media and everything related.</description>
	<lastBuildDate>Fri, 31 Jul 2009 23:40:24 +0000</lastBuildDate>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-587</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 30 Jul 2009 14:53:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-587</guid>
		<description>Thanks, N. This post really resonates with me as I serve as a spokesperson much more frequently. I think being prepared for the situation helps a lot - even if you don&#039;t think you&#039;ll get in it.</description>
		<content:encoded><![CDATA[<p>Thanks, N. This post really resonates with me as I serve as a spokesperson much more frequently. I think being prepared for the situation helps a lot &#8211; even if you don&#8217;t think you&#8217;ll get in it.</p>
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		<title>By: DR. WHAW? &#8211; July 29, 2009 &#171; One true sentence.</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-585</link>
		<dc:creator>DR. WHAW? &#8211; July 29, 2009 &#171; One true sentence.</dc:creator>
		<pubDate>Thu, 30 Jul 2009 03:34:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-585</guid>
		<description>[...] Are PR Pros Entitled to an Opinion? by Lauren Fernandez &#8212; This post makes the top of my list not only because it showed up on my [...]</description>
		<content:encoded><![CDATA[<p>[...] Are PR Pros Entitled to an Opinion? by Lauren Fernandez &#8212; This post makes the top of my list not only because it showed up on my [...]</p>
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		<title>By: Narciso Tovar, Big Noise Communications</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-583</link>
		<dc:creator>Narciso Tovar, Big Noise Communications</dc:creator>
		<pubDate>Wed, 29 Jul 2009 20:00:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-583</guid>
		<description>Great Post, Lauren.  This is one of the biggest reasons why I fully believe in &#039;training the trainer&#039; - especially if you serve as a spokesperson for a company from time-to-time.  It&#039;s one thing to believe that you can taalk the talk in a pinch, but if you&#039;re untested (even in a controlled situation), you can make a HUGE mess for the brand.

Moreover, and to your second point, if your personal opinions don&#039;t reflect what the &#039;company stance&#039; is, you *will* show that - especially on camera.  Which brings ,e back tomy original point - even if you have been frank wiht your client on a few message points, you must still get some camera time and work wiht another &#039;outside&#039; professional to make sure that if/when it comes to answering &#039;that&#039; question, you know how to bridge it back to the messag w/o compromising your beliefs.</description>
		<content:encoded><![CDATA[<p>Great Post, Lauren.  This is one of the biggest reasons why I fully believe in &#8216;training the trainer&#8217; &#8211; especially if you serve as a spokesperson for a company from time-to-time.  It&#8217;s one thing to believe that you can taalk the talk in a pinch, but if you&#8217;re untested (even in a controlled situation), you can make a HUGE mess for the brand.</p>
<p>Moreover, and to your second point, if your personal opinions don&#8217;t reflect what the &#8216;company stance&#8217; is, you *will* show that &#8211; especially on camera.  Which brings ,e back tomy original point &#8211; even if you have been frank wiht your client on a few message points, you must still get some camera time and work wiht another &#8216;outside&#8217; professional to make sure that if/when it comes to answering &#8216;that&#8217; question, you know how to bridge it back to the messag w/o compromising your beliefs.</p>
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		<title>By: Stuart Foster</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-582</link>
		<dc:creator>Stuart Foster</dc:creator>
		<pubDate>Wed, 29 Jul 2009 19:53:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-582</guid>
		<description>What are you guys talking about? I totally filter myself.










Weirdos...</description>
		<content:encoded><![CDATA[<p>What are you guys talking about? I totally filter myself.</p>
<p>Weirdos&#8230;</p>
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		<title>By: Kyle Johnson</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-581</link>
		<dc:creator>Kyle Johnson</dc:creator>
		<pubDate>Wed, 29 Jul 2009 18:04:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-581</guid>
		<description>Going off of Jennifer&#039;s comment, it&#039;s actually been proven that it&#039;s extremely advantageous to have a room full of diverse people when brainstorming.  Diverse, meaning of many backgrounds, experiences and OPINIONS!  No matter how crazy someone&#039;s idea may sound, there is most likely a group of people who agree with them and by considering their opinion and at least addressing it in the final outcome, you could add that group of people to your affected market.  No campaign or idea will ever get out among different types of pople if a group of 50 year-old white men, who share the exact same opinions and ideas, came up with it.  

Ok, refocusing here.  What about personal opinion filters in the workplace as an intern?  I&#039;m interning right now and constantly have to knock myself down a little bit because things are happening all around me that I have a comment for.  So far, I think I&#039;ve done a pretty good job about only offering my thoughts when someone of merit asks for them, as Jason was saying.  Being an intern, I&#039;m not able to get accustomed to how the office runs and operates, what&#039;s ok and what&#039;s not ok, who to steer clear of, etc.  Any by the time I do get an idea of all that stuff, internship&#039;s over, time to move along (maybe).  

All I can do is go out of my way to soak up as much as possible while keeping my nose out of gossip.  I know that no one&#039;s loyalty is to the intern... they&#039;ll squeal on my in a heartbeat if I contribute to bad-mouthing anyone or, heaven forbid, a client.  

This brings me to another idea... what about romantic relationships in the office?  My PRSSA chapter made a quick &quot;Office Do&#039;s and Don&#039;ts&quot; video based on NBC&#039;s show, The Office, if anyone wants to check it out.  There&#039;s bloopers at the end of part 2!

http://www.youtube.com/watch?v=hKNmTDl3kt4 
http://www.youtube.com/watch?v=kwKErrCTPxw</description>
		<content:encoded><![CDATA[<p>Going off of Jennifer&#8217;s comment, it&#8217;s actually been proven that it&#8217;s extremely advantageous to have a room full of diverse people when brainstorming.  Diverse, meaning of many backgrounds, experiences and OPINIONS!  No matter how crazy someone&#8217;s idea may sound, there is most likely a group of people who agree with them and by considering their opinion and at least addressing it in the final outcome, you could add that group of people to your affected market.  No campaign or idea will ever get out among different types of pople if a group of 50 year-old white men, who share the exact same opinions and ideas, came up with it.  </p>
<p>Ok, refocusing here.  What about personal opinion filters in the workplace as an intern?  I&#8217;m interning right now and constantly have to knock myself down a little bit because things are happening all around me that I have a comment for.  So far, I think I&#8217;ve done a pretty good job about only offering my thoughts when someone of merit asks for them, as Jason was saying.  Being an intern, I&#8217;m not able to get accustomed to how the office runs and operates, what&#8217;s ok and what&#8217;s not ok, who to steer clear of, etc.  Any by the time I do get an idea of all that stuff, internship&#8217;s over, time to move along (maybe).  </p>
<p>All I can do is go out of my way to soak up as much as possible while keeping my nose out of gossip.  I know that no one&#8217;s loyalty is to the intern&#8230; they&#8217;ll squeal on my in a heartbeat if I contribute to bad-mouthing anyone or, heaven forbid, a client.  </p>
<p>This brings me to another idea&#8230; what about romantic relationships in the office?  My PRSSA chapter made a quick &#8220;Office Do&#8217;s and Don&#8217;ts&#8221; video based on NBC&#8217;s show, The Office, if anyone wants to check it out.  There&#8217;s bloopers at the end of part 2!</p>
<p><a href="http://www.youtube.com/watch?v=hKNmTDl3kt4" rel="nofollow">http://www.youtube.com/watch?v=hKNmTDl3kt4</a><br />
<span style="text-align:center; display: block;"><a href="/2009/07/29/are-pr-pros-entitled-to-an-opinion/"><img src="http://img.youtube.com/vi/kwKErrCTPxw/2.jpg" alt="" /></a></span></p>
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		<title>By: Kristen Escovedo</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-580</link>
		<dc:creator>Kristen Escovedo</dc:creator>
		<pubDate>Wed, 29 Jul 2009 16:05:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-580</guid>
		<description>Lauren,  
Great topic. I love the feedback - especially the promise of an upcoming blog about WW, which is where all great PR advice comes from.

I think somewhere to be cautious, not necesssrially about sharing your opinions, but about being vocally critical, is when our peers are going through crisis. I know thatmy family. friends. and co-workers will often talk critically when they see - say a superintendent scandal in another district - that happens very public and goes all wrong. It is so easy to sit back and play Monday morning quarterback as we watch the news stories and thank the news gods it&#039;s not us this time.

I learned a long time ago that it is best not to say, &quot;Well if I were running their pr depr...&quot; becausw I have no idea what the real story is  and usually my peers are doing a darn fine job with the hand they&#039;ve been dealt. I am also smart enough to know that on any given day it will be me in the hot seat and I hope I will get the same courtesy.

@kescovedo</description>
		<content:encoded><![CDATA[<p>Lauren,<br />
Great topic. I love the feedback &#8211; especially the promise of an upcoming blog about WW, which is where all great PR advice comes from.</p>
<p>I think somewhere to be cautious, not necesssrially about sharing your opinions, but about being vocally critical, is when our peers are going through crisis. I know thatmy family. friends. and co-workers will often talk critically when they see &#8211; say a superintendent scandal in another district &#8211; that happens very public and goes all wrong. It is so easy to sit back and play Monday morning quarterback as we watch the news stories and thank the news gods it&#8217;s not us this time.</p>
<p>I learned a long time ago that it is best not to say, &#8220;Well if I were running their pr depr&#8230;&#8221; becausw I have no idea what the real story is  and usually my peers are doing a darn fine job with the hand they&#8217;ve been dealt. I am also smart enough to know that on any given day it will be me in the hot seat and I hope I will get the same courtesy.</p>
<p>@kescovedo</p>
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		<title>By: Jennifer Wilbur</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-579</link>
		<dc:creator>Jennifer Wilbur</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:56:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-579</guid>
		<description>I think everyone - no matter where they are - had a right to their opinion. It&#039;s how you express it and react to differing opinions that cause problems, in my experience. Some of my most productive, flourishing career moments are when I&#039;m working with someone that doesn&#039;t agree with me. Adults should be able to &quot;share&quot; opinions and not get in to a shouting match because they disagree (at work or otherwise).

Much of PR is about common sense. If you use that when determining your opinion, your duties as a spokesperson, and representing clients, your opinion should prove nothing but valuable (even if those who make the ultimate decision don&#039;t agree with it).</description>
		<content:encoded><![CDATA[<p>I think everyone &#8211; no matter where they are &#8211; had a right to their opinion. It&#8217;s how you express it and react to differing opinions that cause problems, in my experience. Some of my most productive, flourishing career moments are when I&#8217;m working with someone that doesn&#8217;t agree with me. Adults should be able to &#8220;share&#8221; opinions and not get in to a shouting match because they disagree (at work or otherwise).</p>
<p>Much of PR is about common sense. If you use that when determining your opinion, your duties as a spokesperson, and representing clients, your opinion should prove nothing but valuable (even if those who make the ultimate decision don&#8217;t agree with it).</p>
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		<title>By: Chuck Hemann</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-578</link>
		<dc:creator>Chuck Hemann</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-578</guid>
		<description>Ha! I love David calling out Stuart on here. 

Anyway, Lauren, to answer your question...Yeah, I think you need to find a way to delicately present your idea. Something like - &quot;That&#039;s an interesting idea. Have you considered x, y or z?&quot;</description>
		<content:encoded><![CDATA[<p>Ha! I love David calling out Stuart on here. </p>
<p>Anyway, Lauren, to answer your question&#8230;Yeah, I think you need to find a way to delicately present your idea. Something like &#8211; &#8220;That&#8217;s an interesting idea. Have you considered x, y or z?&#8221;</p>
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		<title>By: David Spinks</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-577</link>
		<dc:creator>David Spinks</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:12:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-577</guid>
		<description>This is and always be a tough issue.  We like to think that everyone will be receptive to our opinions but that just isn&#039;t the case.  People can get offended, whether rationally or irrationally, and that can hurt your business.

When we had this discussion at SMCPhilly last night, a couple people said that they have their politics, they share their politics, and if you don&#039;t like their politics, you don&#039;t have to work for or with them, but that&#039;s not going to change their opinion.

You also have to distinguish between a situation where it&#039;s your company, or whether you&#039;re working for a company.  It&#039;s a lot easier to be publicly opinionated if you&#039;re only representing yourself.  It becomes a bit messier, when you&#039;re representing others, or your company.

Personally, I definitely have a filter on...I think everyone does, to some extent...except maybe Stuart Foster =)  My filter is pretty open though as I share most of my opinions on my personal account.  When using my company&#039;s accounts, the filter becomes very fine and I don&#039;t let a lot through. 

What we came down to in the end of SMC was that it&#039;s a common sense thing.  Before you say something, think about it, think about how people might react, and if it&#039;s going to hurt you, think about whether or not it&#039;s worth sharing.

@DavidSpinks</description>
		<content:encoded><![CDATA[<p>This is and always be a tough issue.  We like to think that everyone will be receptive to our opinions but that just isn&#8217;t the case.  People can get offended, whether rationally or irrationally, and that can hurt your business.</p>
<p>When we had this discussion at SMCPhilly last night, a couple people said that they have their politics, they share their politics, and if you don&#8217;t like their politics, you don&#8217;t have to work for or with them, but that&#8217;s not going to change their opinion.</p>
<p>You also have to distinguish between a situation where it&#8217;s your company, or whether you&#8217;re working for a company.  It&#8217;s a lot easier to be publicly opinionated if you&#8217;re only representing yourself.  It becomes a bit messier, when you&#8217;re representing others, or your company.</p>
<p>Personally, I definitely have a filter on&#8230;I think everyone does, to some extent&#8230;except maybe Stuart Foster =)  My filter is pretty open though as I share most of my opinions on my personal account.  When using my company&#8217;s accounts, the filter becomes very fine and I don&#8217;t let a lot through. </p>
<p>What we came down to in the end of SMC was that it&#8217;s a common sense thing.  Before you say something, think about it, think about how people might react, and if it&#8217;s going to hurt you, think about whether or not it&#8217;s worth sharing.</p>
<p>@DavidSpinks</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/07/29/are-pr-pros-entitled-to-an-opinion/#comment-576</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:11:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=298#comment-576</guid>
		<description>J - Sometimes it&#039;s the most obvious issues that need to be brought to light. Thanks for contributing - excellent points!</description>
		<content:encoded><![CDATA[<p>J &#8211; Sometimes it&#8217;s the most obvious issues that need to be brought to light. Thanks for contributing &#8211; excellent points!</p>
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