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	<title>Comments on: PR Pros: It&#8217;s Never Our Work, but the Brand&#8217;s Work</title>
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	<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/</link>
	<description>Chatting about public relations, social media and everything related.</description>
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		<title>By: Nadine Bonner</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1211</link>
		<dc:creator>Nadine Bonner</dc:creator>
		<pubDate>Mon, 07 Sep 2009 02:06:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1211</guid>
		<description>I think all of us have egos and try to produce excellent work. And that&#039;s why the red pen hurts - when you give your best, it&#039;s hard to accept that someone thinks it could be better. When those edits don&#039;t bother us, it&#039;s time to find another profession.

That said, I think the relationship you have with your boss or your editor affects how you react. I had one of those bosses mentioned above who wanted everything to sound like she wrote it. She had a very formal, stiff style, and I don&#039;t, so we weren&#039;t a good fit. My last boss thought I was the greatest writer since Ernest Hemingway, so when he changed something, I something was off. He also sent me his stuff to edit and never questioned any of my edits, so I felt we were a team trying to produce great copy, not two writers jockeying for best position.</description>
		<content:encoded><![CDATA[<p>I think all of us have egos and try to produce excellent work. And that&#8217;s why the red pen hurts &#8211; when you give your best, it&#8217;s hard to accept that someone thinks it could be better. When those edits don&#8217;t bother us, it&#8217;s time to find another profession.</p>
<p>That said, I think the relationship you have with your boss or your editor affects how you react. I had one of those bosses mentioned above who wanted everything to sound like she wrote it. She had a very formal, stiff style, and I don&#8217;t, so we weren&#8217;t a good fit. My last boss thought I was the greatest writer since Ernest Hemingway, so when he changed something, I something was off. He also sent me his stuff to edit and never questioned any of my edits, so I felt we were a team trying to produce great copy, not two writers jockeying for best position.</p>
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		<title>By: Jennifer Wilbur</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1045</link>
		<dc:creator>Jennifer Wilbur</dc:creator>
		<pubDate>Thu, 03 Sep 2009 22:05:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1045</guid>
		<description>I think we beat ourselves up because we sometimes take it as someone telling us we wrote something wrong or badly. Or that we &quot;don&#039;t get it.&quot; It&#039;s definitely good to remind yourself that it&#039;s a collaborative effort.

There&#039;s also the reality that some people in the organization are extremely close to the &quot;news&quot; behind the release and can&#039;t communicate it to you before you write the release. It&#039;s in their head, and they don&#039;t get it out until they are forced to look at a press release in front of them.</description>
		<content:encoded><![CDATA[<p>I think we beat ourselves up because we sometimes take it as someone telling us we wrote something wrong or badly. Or that we &#8220;don&#8217;t get it.&#8221; It&#8217;s definitely good to remind yourself that it&#8217;s a collaborative effort.</p>
<p>There&#8217;s also the reality that some people in the organization are extremely close to the &#8220;news&#8221; behind the release and can&#8217;t communicate it to you before you write the release. It&#8217;s in their head, and they don&#8217;t get it out until they are forced to look at a press release in front of them.</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1044</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 03 Sep 2009 20:14:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1044</guid>
		<description>Thanks, Jenn. I wrote this blog post to keep reminding myself what I believe in - that you can learn from constructive criticism, but stand up for yourself if the edits just don&#039;t make sense. 

I think it&#039;s difficult at times for PR pros to have the team mentality, especially when they start the press release. I&#039;m not really sure why this is.</description>
		<content:encoded><![CDATA[<p>Thanks, Jenn. I wrote this blog post to keep reminding myself what I believe in &#8211; that you can learn from constructive criticism, but stand up for yourself if the edits just don&#8217;t make sense. </p>
<p>I think it&#8217;s difficult at times for PR pros to have the team mentality, especially when they start the press release. I&#8217;m not really sure why this is.</p>
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		<title>By: Jennifer Wilbur</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1043</link>
		<dc:creator>Jennifer Wilbur</dc:creator>
		<pubDate>Thu, 03 Sep 2009 20:03:20 +0000</pubDate>
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		<description>Hey Lauren - since I haven&#039;t seen the markup, I don&#039;t know the reason behind the edits, but I learned one thing years ago that to this day eases the pain of a red pen.

If the change improves the release, accept it as a great addition. If it muddies it or causes further confusion, or is just plain wrong, communicate your disagreement and why. And then allow whoever is the decision make to decide what stays/goes. 

But, most of all, don&#039;t fight style changes. Often, I&#039;ve found clients and colleagues that edit mostly for a different selection of words or overall voice style. If it&#039;s the brand&#039;s style (and you haven&#039;t learned it yet), great. Learning is good. But, even if it&#039;s just a case of your client hating a certain word or pushing their writing style, but the content is still strong. Let it go.

You will save yourself tears and energy for something bigger and better.

If you think of the press release a group effort, as you mention, versus a personal reflection of our writing, the changes aren&#039;t as painful.</description>
		<content:encoded><![CDATA[<p>Hey Lauren &#8211; since I haven&#8217;t seen the markup, I don&#8217;t know the reason behind the edits, but I learned one thing years ago that to this day eases the pain of a red pen.</p>
<p>If the change improves the release, accept it as a great addition. If it muddies it or causes further confusion, or is just plain wrong, communicate your disagreement and why. And then allow whoever is the decision make to decide what stays/goes. </p>
<p>But, most of all, don&#8217;t fight style changes. Often, I&#8217;ve found clients and colleagues that edit mostly for a different selection of words or overall voice style. If it&#8217;s the brand&#8217;s style (and you haven&#8217;t learned it yet), great. Learning is good. But, even if it&#8217;s just a case of your client hating a certain word or pushing their writing style, but the content is still strong. Let it go.</p>
<p>You will save yourself tears and energy for something bigger and better.</p>
<p>If you think of the press release a group effort, as you mention, versus a personal reflection of our writing, the changes aren&#8217;t as painful.</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1042</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 03 Sep 2009 17:45:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1042</guid>
		<description>Sometimes I forget that I may have other readers besides PR pros! 

You bring up a great point here: Maybe being thin-skinned is the way to go. The fact that you’re worried about the quality of your work says a lot about your character. Never stop being concerned about how your work is perceived by others.

I think that trying to give your best quality is always a good idea, as well as learning from constructive criticism. I always tell people that they must be able to differentiate between constructive and edits that don&#039;t make sense/are just to make edits.

Thanks for reading and offering up some very valid points!</description>
		<content:encoded><![CDATA[<p>Sometimes I forget that I may have other readers besides PR pros! </p>
<p>You bring up a great point here: Maybe being thin-skinned is the way to go. The fact that you’re worried about the quality of your work says a lot about your character. Never stop being concerned about how your work is perceived by others.</p>
<p>I think that trying to give your best quality is always a good idea, as well as learning from constructive criticism. I always tell people that they must be able to differentiate between constructive and edits that don&#8217;t make sense/are just to make edits.</p>
<p>Thanks for reading and offering up some very valid points!</p>
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		<title>By: The Big Blue Frog</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1041</link>
		<dc:creator>The Big Blue Frog</dc:creator>
		<pubDate>Thu, 03 Sep 2009 17:40:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1041</guid>
		<description>I&#039;m not strictly in PR. I work as a graphic designer for a daily newspaper. I find myself reacting to criticism in a way that you wouldn&#039;t think a seventeen-year advertising vet would react. I don&#039;t think we every quite develop that thick skin we&#039;re told we&#039;re supposed to have. Sometimes it&#039;s because of things that are completely out of my hands. Too often, I have to release an ad that is not up to my standards, because the customer or our sales associate has different ideas about their advertising. I think that&#039;s when it stings the most; when the red ink comes from the hand of the very people who should value your input the most. After all, they&#039;re paying you for your skills. Why dismiss them?

When it comes from another professional in my field, whether their specialty is public relations, design or marketing, it&#039;s a little easier to take. Within that context, revisions and criticism are part of the process. They are the final polish on a project.

Maybe being thin-skinned is the way to go. The fact that you&#039;re worried about the quality of your work says a lot about your character. Never stop being concerned about how your work is perceived by others. You don&#039;t have to work with one eye over your shoulder, but you never want to get so thick-skinned that you mistake a lack of criticism for positive feedback.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not strictly in PR. I work as a graphic designer for a daily newspaper. I find myself reacting to criticism in a way that you wouldn&#8217;t think a seventeen-year advertising vet would react. I don&#8217;t think we every quite develop that thick skin we&#8217;re told we&#8217;re supposed to have. Sometimes it&#8217;s because of things that are completely out of my hands. Too often, I have to release an ad that is not up to my standards, because the customer or our sales associate has different ideas about their advertising. I think that&#8217;s when it stings the most; when the red ink comes from the hand of the very people who should value your input the most. After all, they&#8217;re paying you for your skills. Why dismiss them?</p>
<p>When it comes from another professional in my field, whether their specialty is public relations, design or marketing, it&#8217;s a little easier to take. Within that context, revisions and criticism are part of the process. They are the final polish on a project.</p>
<p>Maybe being thin-skinned is the way to go. The fact that you&#8217;re worried about the quality of your work says a lot about your character. Never stop being concerned about how your work is perceived by others. You don&#8217;t have to work with one eye over your shoulder, but you never want to get so thick-skinned that you mistake a lack of criticism for positive feedback.</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1040</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 03 Sep 2009 16:27:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1040</guid>
		<description>Giving voice to your brand is one of the topics I am passionate about - and I&#039;m glad you brought it up TJ. I think keeping that in mind while editing is imperative.</description>
		<content:encoded><![CDATA[<p>Giving voice to your brand is one of the topics I am passionate about &#8211; and I&#8217;m glad you brought it up TJ. I think keeping that in mind while editing is imperative.</p>
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		<title>By: TJ Dietderich</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1039</link>
		<dc:creator>TJ Dietderich</dc:creator>
		<pubDate>Thu, 03 Sep 2009 16:26:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1039</guid>
		<description>I think Christina has pretty much encapsulated my own view of editing, so I won&#039;t repeat it. I will say, though, that sometimes when teams write pitches or press releases together, there is a danger of losing all the realness of the writing. Getting the message and voice of the brand down pat is important, sure. But sometimes we forget to make our business writing sound like a real person, speaking to other real people. Making it &quot;right&quot; is just as important as making it &quot;real.&quot; 

It&#039;s a difficult balance, and I&#039;m glad you&#039;re addressing the topic, Lauren.</description>
		<content:encoded><![CDATA[<p>I think Christina has pretty much encapsulated my own view of editing, so I won&#8217;t repeat it. I will say, though, that sometimes when teams write pitches or press releases together, there is a danger of losing all the realness of the writing. Getting the message and voice of the brand down pat is important, sure. But sometimes we forget to make our business writing sound like a real person, speaking to other real people. Making it &#8220;right&#8221; is just as important as making it &#8220;real.&#8221; </p>
<p>It&#8217;s a difficult balance, and I&#8217;m glad you&#8217;re addressing the topic, Lauren.</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1038</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 03 Sep 2009 16:17:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1038</guid>
		<description>I think Bryna said it best - Internal recognition will get you far.  When the brand does well, people in the office will recognize your efforts if you work on the project. I view PR/communications at time as the smoke stack on a train - the engine (brand) is always going, and PR is the one pushing out the message. It&#039;s all about the train.</description>
		<content:encoded><![CDATA[<p>I think Bryna said it best &#8211; Internal recognition will get you far.  When the brand does well, people in the office will recognize your efforts if you work on the project. I view PR/communications at time as the smoke stack on a train &#8211; the engine (brand) is always going, and PR is the one pushing out the message. It&#8217;s all about the train.</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.laurenafernandez.com/2009/09/03/pr-pros-its-never-our-work-but-the-brands-work/#comment-1037</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 03 Sep 2009 16:15:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/?p=479#comment-1037</guid>
		<description>I think that it&#039;s a great way to make your colleagues in the same dept feel wanted and depended on. It gives you a confidence, like you said: &quot;Hey, I can do this! My boss who has XX amount of years of experience believes in me!&quot;

The great thing about collaboration is that much of the time, they see things you don&#039;t, with fresh eyes.</description>
		<content:encoded><![CDATA[<p>I think that it&#8217;s a great way to make your colleagues in the same dept feel wanted and depended on. It gives you a confidence, like you said: &#8220;Hey, I can do this! My boss who has XX amount of years of experience believes in me!&#8221;</p>
<p>The great thing about collaboration is that much of the time, they see things you don&#8217;t, with fresh eyes.</p>
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