Comments on: Does Technology Make Us All-Knowing? http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/ Chatting about public relations, social media and everything related. Sun, 13 Sep 2009 21:56:54 +0000 http://wordpress.com/ hourly 1 By: This Week Around the Web « Mel's Work in Progress http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1317 This Week Around the Web « Mel's Work in Progress Fri, 11 Sep 2009 15:53:38 +0000 http://www.laurenafernandez.com/?p=540#comment-1317 [...] versus entitlement: Does Technology Make Us All-Knowing? (and the related #u30pro Twitter chat [...] [...] versus entitlement: Does Technology Make Us All-Knowing? (and the related #u30pro Twitter chat [...]

]]> By: Lauren Fernandez http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1301 Lauren Fernandez Fri, 11 Sep 2009 13:36:25 +0000 http://www.laurenafernandez.com/?p=540#comment-1301 I think to a point, SM can be taught. After that, it's all natural. Great points Mike. I think to a point, SM can be taught. After that, it’s all natural.

Great points Mike.

]]> By: Five for Friday « Jeff Esposito’s Blog http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1292 Five for Friday « Jeff Esposito’s Blog Fri, 11 Sep 2009 05:05:25 +0000 http://www.laurenafernandez.com/?p=540#comment-1292 [...] Does Technology Make us All-Knowing? – Great post up from Lauren Fernandez (aka @CubanaLAF) on 20-somethings being tasked with managing companies reputations within the social space. Not only thought provoking, but also relevant to what most of us are doing in both the PR and SM space. [...] [...] Does Technology Make us All-Knowing? – Great post up from Lauren Fernandez (aka @CubanaLAF) on 20-somethings being tasked with managing companies reputations within the social space. Not only thought provoking, but also relevant to what most of us are doing in both the PR and SM space. [...]

]]> By: Mike Schaffer http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1290 Mike Schaffer Thu, 10 Sep 2009 14:54:01 +0000 http://www.laurenafernandez.com/?p=540#comment-1290 Very interesting topic. As a 27-year old Director of Social Media at a PR agency, I can say that having several years of nuts-and-bolts PR work under my belt has definitely helped me when using social media as a communications platform. For brands to put their youngest person on their team as the #1 person in their social media team, they really are doing a disservice to the brand and the employee. Communications is NOT rocket science, but there is skill involved...especially that which comes with experience. You make a terrific point about having it be a collaborative team effort. Your SM person shouldn't get that job just because they grew up with a cell phone, but rather due to a combination of their SM acumen, brand knowledge and communication skills. Very interesting topic. As a 27-year old Director of Social Media at a PR agency, I can say that having several years of nuts-and-bolts PR work under my belt has definitely helped me when using social media as a communications platform.

For brands to put their youngest person on their team as the #1 person in their social media team, they really are doing a disservice to the brand and the employee.

Communications is NOT rocket science, but there is skill involved…especially that which comes with experience.

You make a terrific point about having it be a collaborative team effort. Your SM person shouldn’t get that job just because they grew up with a cell phone, but rather due to a combination of their SM acumen, brand knowledge and communication skills.

]]> By: Lauren Fernandez http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1289 Lauren Fernandez Wed, 09 Sep 2009 20:40:19 +0000 http://www.laurenafernandez.com/?p=540#comment-1289 I think so - I also think people believe they are too busy at work to truly take the time to understand the space. Because it's so new, they figure newbies can just go through the trenches and they'll pick it up later. And as a sidenote, I'm lucky to have support at my office - which is something I think everyone needs for a successful campaign. Buy in buy in buy in!! I think so – I also think people believe they are too busy at work to truly take the time to understand the space. Because it’s so new, they figure newbies can just go through the trenches and they’ll pick it up later.

And as a sidenote, I’m lucky to have support at my office – which is something I think everyone needs for a successful campaign. Buy in buy in buy in!!

]]> By: Maggie McGary http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1288 Maggie McGary Wed, 09 Sep 2009 19:22:31 +0000 http://www.laurenafernandez.com/?p=540#comment-1288 Sadly I think some are doing it for the exact reason we're fearing: scapegoat. Let the interns or newbies try this new-fangled social media stuff so if it fails it's on them not us. Of course, cynic that I am, I also fear that when ultimately some turn out to be successful, instead of promoting the younger person who had all the SM knowledge to begin with, they'll suddenly decide that that stuff needs to be done by a more senior person after all and take it from there. Not like I'm bitter or anything ;) Sadly I think some are doing it for the exact reason we’re fearing: scapegoat. Let the interns or newbies try this new-fangled social media stuff so if it fails it’s on them not us. Of course, cynic that I am, I also fear that when ultimately some turn out to be successful, instead of promoting the younger person who had all the SM knowledge to begin with, they’ll suddenly decide that that stuff needs to be done by a more senior person after all and take it from there. Not like I’m bitter or anything ;)

]]> By: Lauren Fernandez http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1285 Lauren Fernandez Wed, 09 Sep 2009 17:33:09 +0000 http://www.laurenafernandez.com/?p=540#comment-1285 It worries me too Maggie - and makes me wonder why the companies are doing that. Do they not trust them with work they are comfortable with, but willing to see them fail? Because, what if they do? What if they fail because they don't understand the brand? Is that their fault? No, not really. It worries me too Maggie – and makes me wonder why the companies are doing that. Do they not trust them with work they are comfortable with, but willing to see them fail? Because, what if they do? What if they fail because they don’t understand the brand? Is that their fault? No, not really.

]]> By: Maggie McGary http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1284 Maggie McGary Wed, 09 Sep 2009 17:31:34 +0000 http://www.laurenafernandez.com/?p=540#comment-1284 One thing that resonates with me in this post--as in alarm bells--is the idea of anyone, regardless of age, being handed responsibility for SM by more senior staff who don't want to have anything to do with it. Anything that senior staff want to remain ignorant to or don't want to be involved with seems like something they're seeing as a very expendable thing. I personally would be worried about being seen as the test dummy for social media and wouldn't feel very secure about my position. One thing that resonates with me in this post–as in alarm bells–is the idea of anyone, regardless of age, being handed responsibility for SM by more senior staff who don’t want to have anything to do with it. Anything that senior staff want to remain ignorant to or don’t want to be involved with seems like something they’re seeing as a very expendable thing. I personally would be worried about being seen as the test dummy for social media and wouldn’t feel very secure about my position.

]]> By: Amy http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1283 Amy Wed, 09 Sep 2009 17:03:17 +0000 http://www.laurenafernandez.com/?p=540#comment-1283 Perfectly said about being humble and beating that stereotype. I think there are ways to respectfully showcase knowledge and enthusiasm about everything and those principles should apply to all ages. Perfectly said about being humble and beating that stereotype. I think there are ways to respectfully showcase knowledge and enthusiasm about everything and those principles should apply to all ages.

]]> By: Lauren Fernandez http://www.laurenafernandez.com/2009/09/09/does-technology-make-us-entitled/#comment-1280 Lauren Fernandez Wed, 09 Sep 2009 16:34:41 +0000 http://www.laurenafernandez.com/?p=540#comment-1280 Exactly - but with that, one needs to be humble, as Rich said. There's a delicate balance, and we need to beat that entitled stereotype that is rampant about Gen Y. I think collaborating is always the best way to go about doing things. PR is a team sport. Exactly – but with that, one needs to be humble, as Rich said. There’s a delicate balance, and we need to beat that entitled stereotype that is rampant about Gen Y.

I think collaborating is always the best way to go about doing things. PR is a team sport.

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