From the monthly archives:

January 2009

Casper the Ghost would be a great PR pro: He's Transparent!

I was chatting with some people last week about transparency, and what type of people we add on certain social networks – for LinkedIn, professional contacts, for Facebook, some tend to leave it more personal because of pictures that might be posted, things friends might write, etc. 
Here’s my take: Shouldn’t it be the same across [...]

What's your Story?

Social awareness. A term thrown around loosely, one you might hear in a classroom, on the street or said with an air of swagger at a networking event. But how many of us are socially aware of the situations that exist in daily life? 
My question: Can we claim to know target markets as communication professionals [...]

The Value of Conversation

Communication. It’s something we do everyday, from the “Hi” we say to the Starbucks person to the endless meetings at work and hanging out with friends afterward. But, when was the last time you really talked with someone?
I think communication in general is something that people take for granted. They don’t think that their words [...]

Me llamo es Lauren: My thoughts on Hispanic Marketing

I am not an expert in Hispanic marketing, nor will I ever claim to be. My thoughts here only reflect the household I grew up and the culture I  have been surrounded with daily for the past 23 years.
A little background about me:
My dad was born in Cuba, and came over here when he was [...]

Media Relations v. Member Relations: Are they really that different?

My background before coming to the association now was soley focused around media relations, strategic relations and promotions – something that made me a little nervous because I knew that I was going to have to be just as good, if not even better, at member relations than I was at media relations. My primary [...]

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