From the monthly archives:

July 2009

Social Media Hypocrites: How genuine is this platform?

LAF note: Thanks to Alex T. and Amy Mengel for discussions we had to spark this post.
Question. Are we all social media hypocrites? Ok, not all of us, but definitely a few. How genuine is social media? I read blog posts of a stance someone holds, then they speak a different opinion if someone [...]

Are PR Pros Entitled to an Opinion?

As PR professionals, we represent a client, brand and organization. Even if it’s not between the 9-5, we are still representatives to a point after work hours. I work for an organization that takes no stance on political issues – which is unusual for an association. When talking with the media, I am representing my [...]

Kick-BEEP Start to the Summer for T.G.I. Friday's – Good PR Move?

I never do two posts in one day, but this one is itching to be written.
T.G.I. Fridays has a new promotion out: BYOB Summer (Bring Your Own Buddies.) You can read it here. In the lead sentence, they used the word “kick-ass.”
No, I’m not joking, PR pros. So here’s my take on pros and cons.
Pros:
1. [...]

Don't be a PR Naysayer to Change

LAF Note: Another 2 for 1 Blog Special – My #followfriday picks are at the bottom of the page.
“Just because you’ve always done it that way doesn’t mean it’s not incredibly stupid.”
I don’t remember where I heard that, but it was at a conference within the last two years. Harsh? Sure. But it can also [...]

Lay Off the Fried (Uhm, Grilled) Chicken: KFC Campaign a Success?

The Yum CEO (Parent company of KFC) stated that the grilled chicken fiasco was a success in an article that ran this week. According to Brandweek, “Parent company Yum’s second quarter earnings, announced today, showed KFC sales went from a negative 7 percent in the first quarter to a positive 3 percent in the second [...]

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