From the monthly archives:

October 2009

Building Relationships with the Media

This post was written by regular contributor Chevis English.
Relationships. In the field of public relations, I am always told how important it is to create relationships with the media. But, how does one starting their career go about creating these relationships?
When I was an intern, I was lucky to have mentors who let me pitch [...]

PR/SM Braniacs: A New Panel Idea on LAF

Have you ever wanted a place where you could ask questions about your field? Have a panel at your fingertips to direct any burning question you might have – and get a couple different viewpoints?
So, listen up PR, marketing and SM professionals: I want to try something new. We will see how it goes, and [...]

Control the Conversation – Or Go with the Flow?

A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others.  Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]

Truman Figured It Out, But Have You? Pay-for-Play Permeates Your News

LAF Note: This guest post was written by the fabulous Jenny Schmitt.
In the hit movie, The Truman Show, everyone’s in on the show except the central character.  The 24-hour-a-day show conveniently works in commercials through product placements. While it provides comic points in the movie, most of us now readily accept product placements in [...]

From {Young Minds}: Do you Believe or Settle?

LAF Note: This Young Minds post was written by Jackie Adkins.
Hello. My name is Jackie Adkins and my social security number is none of your beeswax. Todd Davis, CEO of Lifelock, on the other hand, his social security number can be found on the home page of his website.
Talk about believing in your own product.
This [...]

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