From the monthly archives:

January 2010

Tech buy-in: Corporate v. Consumer

Corporate buy-in around technology is often a struggle – compared to consumer buy-in, it’s a tedious task that stalls much of the time. Consumers are attracted to hot trends, ease of use and the packaging/hardware. Corporate entities want to know how long training will be, intuitive nature and if it really will speed up process.
Does [...]

Atypical Gen Y-er? Don’t be anti-Gen Y

This Young Minds post was written by Rebecca Denison.
It’s not exactly news to anyone that Gen Y has become a controversial generation. Interacting with fellow Gen Y-ers online has shown me that most of us in the social media space are not what most would call typical Gen Y.
I understand that the descriptions they give to [...]

Assess Yourself: The Balancing Act of Time Management

Time Management is a habit – it’s not something you can learn easily. Being organized doesn’t automatically mean you will succeed at time management.
This graphic details a time management tip from Steven R Covey’s book “7 Habits of Highly-Effective People.” It illustrates four possible categories for the things on your to-do list:

important and due soon [...]

Getting Started: Brands and Cause Marketing

PR and social marketing folks already have brands embracing social media. Non-profits aren’t going away – they will always be there in some form. There’s an association for everything. Brands need to start evaluating if cause marketing is appropriate for their brand and what they can really stand behind.
Cause marketing or cause-related marketing refers to a cooperative [...]

← Previous Entries