From the monthly archives:

April 2010

Jenn Bollenbacher – #HAPPO

Class of 2010: Congratulations! 3 years ago I sat where you were: on the brink of awesome. You all are. It just depends on what you do with it.
I never throw out recommendations just because. For me, it reflects not only that person and your organization, but my hard work. Two of those recommendations have [...]

Hey, Hey, You, You – I Don’t “Like” Your Branding

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photo credit: ishi.com
LAF Note: This post was written by regular contributor Katie Wall.
What makes a brand innovative and what makes a brand annoying?
Except for the occasional sneaky branding,  I tend to pretty sharp as far as day-to-day brand awareness goes, but I can’t always put my finger on what it is that makes me choose [...]

Does Social Plateau with Lead Generation?

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photo credit: cgrove417
We’re past the idea of engagement. Brands and C-Suite want to know that you will have objectives, strategy and tactics that ultimately lead to the bottom line.
You need to bring in sales, retain customers and intrigue new ones. Yes, you can measure engagement. It’s a soft metric.
Soft metrics: Comments/Interaction, Sentiment/Tone, Awareness, Impressions

Hard metrics: [...]

I went to B2B Forum 2010 and all I got was….

On May 3-5, I get to attend MarketingProfs B2B Forum in Boston while live blogging from there. Jam-packed days of interesting sessions, knowledgeable speakers and enough information to make my brain hurt? Yes, please!
I know many wonder why I chose to take Beth Harte and Ann Handley up on their offer to live blog. After [...]

Foursquare and the Paywall Model

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photo credit: Loon Pond
The Financial Times announced announced today that they are partnering with Foursquare.  The new deal with the will allow Foursquare users free access to FT.com anytime they update their position in an area or venue near a major financial center or business school.
Here’s my thinking: The Financial Times has one of the [...]

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