From the monthly archives:

December 2010

Is a Competitive Streak the Real Gen Y Flaw?

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Image copyright of: Bay Front Fitness
Flaw is a bit strong of a word, but it’s there for a reason. The competitive edge, if one lets it, causes self destruction. It causes a revert back to high school where drama was the prom queen everyone talked about.
It’s easy to be caught up in competition. In my [...]

Explaining the Shift: Welcome to Today.

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‎”All growth is a leap in the dark, a spontaneous, unpremeditated act without the benefit of experience.”
-henry miller

What does that mean? That most growth happens by stepping out of the ordinary. Understanding that by doing everything the same, change will never happen. Revenue trends won’t shift.
Consumers these days move at the speed of light. If [...]

Why Do We Counsel Brands To Always Apologize?

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image copyright: toonpool
I’m sorry.
Two words in the English language that are uttered many times, not only from me, but from others too.In the social space, complaints, issues and irritation are conveyed in real time, and patience isn’t a virtue that many have. This further fuels frustration and causes even more tweets, blog posts and complaints.
Brands [...]