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	<title>Comments on: Building Relationships with the Media</title>
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	<link>http://www.laurenafernandez.com/blog/building-relationships-with-the-media/</link>
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		<title>By: Ideas for small business marketing during economic recovery &#124; Understanding Marketing</title>
		<link>http://www.laurenafernandez.com/blog/building-relationships-with-the-media/comment-page-1/#comment-1905</link>
		<dc:creator>Ideas for small business marketing during economic recovery &#124; Understanding Marketing</dc:creator>
		<pubDate>Fri, 30 Oct 2009 15:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/blog/?p=774#comment-1905</guid>
		<description>[...] it doesn&#8217;t involve too much of an investment other than time, creativity and the ability to develop relationships with the media. Sure there are some costs involved if you want to fly elsewhere to meet with reporters, send out [...]</description>
		<content:encoded><![CDATA[<p>[...] it doesn&#8217;t involve too much of an investment other than time, creativity and the ability to develop relationships with the media. Sure there are some costs involved if you want to fly elsewhere to meet with reporters, send out [...]</p>
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		<title>By: trishskram</title>
		<link>http://www.laurenafernandez.com/blog/building-relationships-with-the-media/comment-page-1/#comment-2398</link>
		<dc:creator>trishskram</dc:creator>
		<pubDate>Thu, 29 Oct 2009 19:50:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/blog/?p=774#comment-2398</guid>
		<description>Great advice @Chevis! As a PR/media relations specialist in the field of health care, I feel relationship building is the main focal point of media relations. All the tips, ideas and suggestions above and in the comments are AWESOME points. I also think a great way to build a solid relationship with the media is by following their deadlines and making their job easier as a reporter. Here are my four tips: know the beat, write good &quot;kickers,&quot; out how they like to be contacted and make sure you&#039;re truly available for inquiries. Details here: &lt;a href=&quot;http://bit.ly/45CfNz&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/45CfNz&lt;/a&gt; LOVE THIS TOPIC! Thanks for sharing.</description>
		<content:encoded><![CDATA[<p>Great advice @Chevis! As a PR/media relations specialist in the field of health care, I feel relationship building is the main focal point of media relations. All the tips, ideas and suggestions above and in the comments are AWESOME points. I also think a great way to build a solid relationship with the media is by following their deadlines and making their job easier as a reporter. Here are my four tips: know the beat, write good &#8220;kickers,&#8221; out how they like to be contacted and make sure you&#39;re truly available for inquiries. Details here: <a href="http://bit.ly/45CfNz" rel="nofollow">http://bit.ly/45CfNz</a> LOVE THIS TOPIC! Thanks for sharing.</p>
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		<title>By: trishskram</title>
		<link>http://www.laurenafernandez.com/blog/building-relationships-with-the-media/comment-page-1/#comment-1903</link>
		<dc:creator>trishskram</dc:creator>
		<pubDate>Thu, 29 Oct 2009 13:50:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/blog/?p=774#comment-1903</guid>
		<description>Great advice @Chevis! As a PR/media relations specialist in the field of health care, I feel relationship building is the main focal point of media relations. All the tips, ideas and suggestions above and in the comments are AWESOME points. I also think a great way to build a solid relationship with the media is by following their deadlines and making their job easier as a reporter. Here are my four tips: know the beat, write good &quot;kickers,&quot; out how they like to be contacted and make sure you&#039;re truly available for inquiries. Details here: &lt;a href=&quot;http://bit.ly/45CfNz&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/45CfNz&lt;/a&gt; LOVE THIS TOPIC! Thanks for sharing.</description>
		<content:encoded><![CDATA[<p>Great advice @Chevis! As a PR/media relations specialist in the field of health care, I feel relationship building is the main focal point of media relations. All the tips, ideas and suggestions above and in the comments are AWESOME points. I also think a great way to build a solid relationship with the media is by following their deadlines and making their job easier as a reporter. Here are my four tips: know the beat, write good &#8220;kickers,&#8221; out how they like to be contacted and make sure you&#39;re truly available for inquiries. Details here: <a href="http://bit.ly/45CfNz" rel="nofollow">http://bit.ly/45CfNz</a> LOVE THIS TOPIC! Thanks for sharing.</p>
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		<title>By: Face Doctorette</title>
		<link>http://www.laurenafernandez.com/blog/building-relationships-with-the-media/comment-page-1/#comment-1902</link>
		<dc:creator>Face Doctorette</dc:creator>
		<pubDate>Wed, 28 Oct 2009 22:19:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/blog/?p=774#comment-1902</guid>
		<description>It is VERY important to research who you are contacting before you reach them. I have definitely learned the hard way even when it wasn&#039;t my fault. Thanks for the comment Eddie!</description>
		<content:encoded><![CDATA[<p>It is VERY important to research who you are contacting before you reach them. I have definitely learned the hard way even when it wasn&#39;t my fault. Thanks for the comment Eddie!</p>
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		<title>By: Tom O&#39;Keefe</title>
		<link>http://www.laurenafernandez.com/blog/building-relationships-with-the-media/comment-page-1/#comment-1900</link>
		<dc:creator>Tom O&#39;Keefe</dc:creator>
		<pubDate>Wed, 28 Oct 2009 15:08:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.laurenafernandez.com/blog/?p=774#comment-1900</guid>
		<description>Chevis- I&#039;ve never pitched the media on Twitter, but I imagine that it&#039;s similar to doing it via e-mail or the phone. You have to make sure that it&#039;s the right media person to pitch and there needs to be some sort of relationship there.&lt;br&gt;&lt;br&gt;Can anyone else help out here?</description>
		<content:encoded><![CDATA[<p>Chevis- I&#39;ve never pitched the media on Twitter, but I imagine that it&#39;s similar to doing it via e-mail or the phone. You have to make sure that it&#39;s the right media person to pitch and there needs to be some sort of relationship there.</p>
<p>Can anyone else help out here?</p>
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