From the category archives:

blogging

LAF and a New Blog Direction

My co-worker Teresa Basich recently vlogged about the new direction she wants to take, what her blog means and how she hasn’t disappeared.
A new direction. Change is scary. It always has been.  This blog was initially my outlet into the world of PR, communications and brand building. I had no other way to express my [...]

PR Bloggers: Are We Pandering, Or is Your Audience Blindly RT’ing?

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Photo credit: Me, from my trip to Lambeau Field. Expresses the true meaning of teamwork/”circle” mentality.
The PR “Social Media Fun Time Explosion” cycle. We gobble up any and every stat; every blog post from the thought leaders and those in our circle (even if it’s a no-brainer and anyone can write it); base ideals off discussions [...]

Session 3 #mpb2b: This Isn’t Your Mother’s PR

A nugget has stuck with me by my mentor “Don’t be a specialist, you’ll niche yourself. Be awesome at lots of topics, and sell yourself as a hybrid. You’ll always have opportunity.”
I went into this session not knowing what to expect – panels can be a bit tricky, especially when they are limited to 10 [...]

I went to B2B Forum 2010 and all I got was….

On May 3-5, I get to attend MarketingProfs B2B Forum in Boston while live blogging from there. Jam-packed days of interesting sessions, knowledgeable speakers and enough information to make my brain hurt? Yes, please!
I know many wonder why I chose to take Beth Harte and Ann Handley up on their offer to live blog. After [...]

Being Bold: Is it Magical?

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Image copyright of starfleetyachts.com.

“Whatever you can do, or dream you can do, begin it. Boldness has genius, power and magic in it.”

So tell me, what’s holding you back?

In a field where social media has opened up instant doors to an international knowledge base, I think something holding many of us back is the questioning. We [...]