From the category archives:

branding

Explaining the Shift: Welcome to Today.

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‎”All growth is a leap in the dark, a spontaneous, unpremeditated act without the benefit of experience.”
-henry miller

What does that mean? That most growth happens by stepping out of the ordinary. Understanding that by doing everything the same, change will never happen. Revenue trends won’t shift.
Consumers these days move at the speed of light. If [...]

LAF and a New Blog Direction

My co-worker Teresa Basich recently vlogged about the new direction she wants to take, what her blog means and how she hasn’t disappeared.
A new direction. Change is scary. It always has been.  This blog was initially my outlet into the world of PR, communications and brand building. I had no other way to express my [...]

The Forgotten Market in Social Strategy

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Image Credit: rlmiceli
In social media strategy sessions, we tend to focus on a few key groups:

Brand Amabassadors
Their Networks – Crowdsourcing and the Domino Effect
Target Market
Employees

Take a brad such as Apple: they have built a brand based off consumer mentality and loyalty - not revolving around their products. Forget the hard sell – they focus exclusively on [...]

Social Media is Like Old School Advertising

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Photo Credit: la.curbed.com
Social Media is very similar to old-school advertising concepts. No, we don’t need to all order an Old-Fashioned and start modeling ourselves after Don Draper. The thing that many can’t seem to grasp is that social media has been around for years, but has evolved. It’s an enhancement tool that you use as [...]

Who’s in Your Proverbial Corner?

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Photo credit: Series and TV.com
Honor. Trust. Loyalty. Hard Work. All of that adds up to building awesome brands, no matter if your role is more traditional or heavy on the digital/new media.
Those are words we strive for on a daily basis when it comes to our field: honor of waking up daily and being entrusted [...]

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