From the category archives:

branding

Understanding Communications Breakdowns

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photo credit: science blogs
LAF Note: This guest post was written by Jason Falls. All together now: “Heh.”
When you face a communications breakdown, whether it’s between two people or even two companies, you can almost always blame one thing for the problem: Assumptions. There’s a reason for the clever reminder, “You know what happens when you [...]

Age Isn’t An Indicator of Executing Awesome

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LAF Disclaimer: I know there have been many posts on this these past few weeks. As #u30pro co-founder, I felt the need to articulate my thoughts, as many have asked me to.
photo credit: sodahead
Age isn’t an indicator of  executing awesome. Words to live by, right?
Only if you deserve to live by them.
As Gen Y, we [...]

#mpb2b Day 2, Session 1: Getting Strategic with Your Brand

Got a delicious latte this morning (Thanks K Mo!) and had an awesome conversation with Adam Vincenzini. Day 2 of MarketingProfs B2B was already off the a great start, except I’m pretty sure I have a tear in my tights. Cute, I promise.
Just like yesterday, I plan to post my complete notes after Day 2. [...]

Session 3 #mpb2b: This Isn’t Your Mother’s PR

A nugget has stuck with me by my mentor “Don’t be a specialist, you’ll niche yourself. Be awesome at lots of topics, and sell yourself as a hybrid. You’ll always have opportunity.”
I went into this session not knowing what to expect – panels can be a bit tricky, especially when they are limited to 10 [...]

Hey, Hey, You, You – I Don’t “Like” Your Branding

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photo credit: ishi.com
LAF Note: This post was written by regular contributor Katie Wall.
What makes a brand innovative and what makes a brand annoying?
Except for the occasional sneaky branding,  I tend to pretty sharp as far as day-to-day brand awareness goes, but I can’t always put my finger on what it is that makes me choose [...]

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