From the category archives:

business

SPINdustry isn’t terrible: An Entertainment PR background perspective

Image copyright of Life.com.
I finally got to watch SPINdustry last night – and frankly, I normally don’t talk “hot topic” type posts, but I’m a little irritated some of my colleagues reaction to this show. Was it justified? Maybe. I’m not really sure.
A big chunk of my internships were spent in entertainment public relations, working [...]

Captain Planet Style: Powers Combined in PR/Marketing

PR is water (crisis communications and strategy management) marketing is heart, sales is fire (driving sales)… You get the picture.
Yes, all of these entities do more. It’s an analogy.
Those that work on the corporate side have worked with a sales force a time or two. Those in the agency world, though, need to understand the [...]

Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

The Pareto principle (also known as the 80-20 rule, or the law of the vital few/principle of factor sparsity) states that for many events, roughly 80 percent of the effects come from 20 percent of the causes.
In social media, we say to engage with the masses and get response from them. If applied to the field, how [...]

Deep in the Heart of #HAPPO

Gen Y is facing one of its toughest obstacles yet during this recession, spitting in the eye of the parents who put stickers on the back of their cars for honor roll kids and told us “You can do whatever you think you can do.” Guess what? The jobs are few, and true entry level [...]

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