From the category archives:

community

Why Do We Counsel Brands To Always Apologize?

Thumbnail image for Why Do We Counsel Brands To Always Apologize?

image copyright: toonpool
I’m sorry.
Two words in the English language that are uttered many times, not only from me, but from others too.In the social space, complaints, issues and irritation are conveyed in real time, and patience isn’t a virtue that many have. This further fuels frustration and causes even more tweets, blog posts and complaints.
Brands [...]

Memory: The Great Relationship Builder

There are a lot of great relationship builders out there. They walk around events with ease, chatting with each and every person – so much so, you can almost see that connection. Memory plays so much into this, and it wasn’t until recently that this truly came to light. Your hippocampus is the part of [...]

LAF and a New Blog Direction

My co-worker Teresa Basich recently vlogged about the new direction she wants to take, what her blog means and how she hasn’t disappeared.
A new direction. Change is scary. It always has been.  This blog was initially my outlet into the world of PR, communications and brand building. I had no other way to express my [...]

Four Ways to Use LinkedIn

Thumbnail image for Four Ways to Use LinkedIn

LinkedIn. It’s used widely by business professionals to engage, connect and share information with one another. Many question it’s usefulness in the business world, even with new features such as Company Follow and Likes.
So how can you use it? Social Media is not about the platforms, but the ideas and concepts behind it. Platforms are [...]

Using Insecurities to Your Advantage

Photo credit: invent now
I used to be incredibly shy in social situations – well, if I was honest: in general.
Ok, stop laughing.
Up until my junior year of college, I couldn’t even order a pizza because it freaked me out.  I made my boyfriend at the time do it. One time, he threatened to not let [...]

← Previous Entries