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Twitterphone: What Gets Lost in Translation?

This post was written by regular contributor Katie Wall.
Remember playing the game of telephone when you were younger? It always amazed me how a simple strand of words moving from one person to the next could get jumbled up so quickly, almost beyond recognition.
“There are four turtles and toys in the barnyard!” Umm…The original sentence [...]

Eavesdropping Across Spectrum: PR, Social Media and Strategy

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My mother always told me that eavesdropping was rude and un-ladylike. Cue Southern belle.
Imagine my surprise when I had a journalism assignment in college to eavesdrop in a public place - and write down the dialogue. The point of the assignment was to absorb, then convey the passion and emotion at whatever level, between the people discussing.  You [...]

Tech buy-in: Corporate v. Consumer

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Corporate buy-in around technology is often a struggle – compared to consumer buy-in, it’s a tedious task that stalls much of the time. Consumers are attracted to hot trends, ease of use and the packaging/hardware. Corporate entities want to know how long training will be, intuitive nature and if it really will speed up process.
Does [...]

Assess Yourself: The Balancing Act of Time Management

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Time Management is a habit – it’s not something you can learn easily. Being organized doesn’t automatically mean you will succeed at time management.
This graphic details a time management tip from Steven R Covey’s book “7 Habits of Highly-Effective People.” It illustrates four possible categories for the things on your to-do list:

important and due soon [...]

Getting Started: Brands and Cause Marketing

PR and social marketing folks already have brands embracing social media. Non-profits aren’t going away – they will always be there in some form. There’s an association for everything. Brands need to start evaluating if cause marketing is appropriate for their brand and what they can really stand behind.
Cause marketing or cause-related marketing refers to a cooperative [...]

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