From the category archives:

PR 2.0

Explaining the Shift: Welcome to Today.

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‎”All growth is a leap in the dark, a spontaneous, unpremeditated act without the benefit of experience.”
-henry miller

What does that mean? That most growth happens by stepping out of the ordinary. Understanding that by doing everything the same, change will never happen. Revenue trends won’t shift.
Consumers these days move at the speed of light. If [...]

Why Do We Counsel Brands To Always Apologize?

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image copyright: toonpool
I’m sorry.
Two words in the English language that are uttered many times, not only from me, but from others too.In the social space, complaints, issues and irritation are conveyed in real time, and patience isn’t a virtue that many have. This further fuels frustration and causes even more tweets, blog posts and complaints.
Brands [...]

Hey PR: Don’t Skip the Education Foundation

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Photo credit: static
Education. When did we forget how important it actually is?
As soon as you deem education unnecessary, you are setting yourself up to be used as a tool for a brand or client. It’s not a partnership that is built on trust. The thing is? Agencies retain business (and earn more responisiblity) once a [...]

Agency Promotion: Does it happen too quickly?

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This is an honest question, and one I don’t really know the answer to. That’s what comment sections are for, right?
Traditionally, PR agencies (and agencies in general) would have one person in their position for a few years before promoting them. The thought there is to cultivate, learn and understand clients, atmosphere and industry before [...]

Reputation is What Matters: PR Influencers Panel (Day 2.)

It started off with a man and a scarf tied on his head. I was pretty impressed with his ability to look fashionable, if only because my head is usually too big for any type of accessory.
Plus, Geoff Livingston rocks the bald look, so he can pull it off.
I could go on and on about [...]