From the category archives:

PR 2.0

Don’t Just Focus on the What – PRSA Conference Day 1

I’m attending the Public Relations Society of America International Conference in D.C. from Oct. 17 – 19. Disclaimer: These posts reflect my opinion, although I was asked to blog by PRSA as media.
I shudder at words such as synergy and case study. The problem that has arisen with case studies (and sharing them via [...]

Open Letter to PR Pros From the Press Release

*Major props to Jeremy Pepper for starting this topic discussion over at his blog.
Dear PR Professional,
I think we have always had a pretty solid relationship. I help you get your job done, right? I’m one of those “tools” that professors across the country always go on and on about. Heck, I think I even made [...]

PR Bloggers: Are We Pandering, Or is Your Audience Blindly RT’ing?

Photo credit: Me, from my trip to Lambeau Field. Expresses the true meaning of teamwork/”circle” mentality.
The PR “Social Media Fun Time Explosion” cycle. We gobble up any and every stat; every blog post from the thought leaders and those in our circle (even if it’s a no-brainer and anyone can write it); base ideals off discussions [...]