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public relations

Eavesdropping Across Spectrum: PR, Social Media and Strategy

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My mother always told me that eavesdropping was rude and un-ladylike. Cue Southern belle.
Imagine my surprise when I had a journalism assignment in college to eavesdrop in a public place - and write down the dialogue. The point of the assignment was to absorb, then convey the passion and emotion at whatever level, between the people discussing.  You [...]

‘Dirty Tricks’ Campaign: Corporate Transparency and Social Media

This post was written by regular contributor Chevis English.

If Twitter would have been up and running 17 years ago, then ‘Dirty Tricks’ would have been a trending topic for sure.  I am somewhat obsessed with CNBC Originals and I happened to watch one the other day on Richard Branson.  I had never heard of British Airways’ ‘Dirty Tricks’ campaign, [...]

Room for Improvement in the World of PR

People ask me all the time why I’m the way I am – I work hard, make time for friends and don’t really sleep. I’m in PR because it fits my personality and my personal drive. That isn’t to say that I think everything is rosy in the PR industry. We have great practitioners,but  we [...]

PR Questions: Telling the client it’s a bad idea

This post was written by regular contributor Chevis English.
What do you do when a client is asking you to do something that you know is not in their best interest?
One day, I will be the person discussing ideas with clients and I will need to know the polite and professional way to stand up to [...]

A Gatsby World of Public Relations

Fitzgerald is tied with Orwell as my favorite author, so it makes sense that The Great Gatsby is well-worn on my bookshelf. By the time it was assigned as reading in 10th grade, I had read it more times than I could count. Fitzgerald’s way of describing Gatsby made me want to be a writer.

Theres [...]

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