From the category archives:

public relations

What’s In Your PR Handbag/Briefcase?

I had the pleasure of speaking to my friend Linda Jacobson’s PR Principles class at my alma mater last Monday. After the discussion, I went to go get my keys – and had lost them. This isn’t a surprise – my handbag is so big, that best friend Brad tells me I don’t need to [...]

PR/SM Braniacs: Round One with #PRBC

I opened up an idea to my community a few weeks ago: a panel of professionals that could answer submitted questions about PR and Social Media. I asked #prbc to be the first group and asked them four questions. Since they are a chatty bunch with great insight, I will be posting one question at [...]

Let’s Go Fishing: PR Pitch v. Engagement

“The word pitch should be taken out of every PR pro’s vocabulary.”
Words that were uttered by a colleague of mine while we had coffee last week – and left me slightly taken aback. Why, you may ask? To me, it’s just a word. An industry standard, and one that is common jargon.
His point was that it [...]

It’s Always Sunny in PR

LAF Note: This post was written by regular contributor Katie Wall.
For those of you who have never seen the FX show “It’s Always Sunny in Philadelphia” you should check it out. Basically, the show is about three guys and a girl in their late twenties who own a bar in Philadelphia and are constantly coming [...]

Building Relationships with the Media

This post was written by regular contributor Chevis English.
Relationships. In the field of public relations, I am always told how important it is to create relationships with the media. But, how does one starting their career go about creating these relationships?
When I was an intern, I was lucky to have mentors who let me pitch [...]

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