From the category archives:

public relations

PR/SM Braniacs: A New Panel Idea on LAF

Have you ever wanted a place where you could ask questions about your field? Have a panel at your fingertips to direct any burning question you might have – and get a couple different viewpoints?
So, listen up PR, marketing and SM professionals: I want to try something new. We will see how it goes, and [...]

Control the Conversation – Or Go with the Flow?

A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others.  Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]

Instant Communication: When ASAP Isn’t Soon Enough

LAF Note: This guest post was written by Mike Schaffer.
It’s 3am and all is peaceful through the house.
Your computer is in sleep mode, so’s your keyboard and your mouse.
Your Blackberry dings, the red light glows, rattling your inbox.
At this time of night, you’re sleeping, dreaming of bagels, cream cheese and [...]

Do Personal Brands Exist?

Since social media has been the foundation of PR 2.0, the phrase ‘personal brand’ has floated out of everyone’s mouth. But do we really know what it means? Are you spouting off buzz words? Does a personal brand even exist, or have a place in our field?
You can’t have a personal brand without mixing in [...]

From {Young Minds}: Updating the Interview Process to Find Qualified PR, SM Pros

LAF Note: This Young Minds post was written by Heather Whaling. Heather might be a director of PR, but still under 30 – and offers an interesting twist to the series.
By now, we’ve probably all heard about companies that thought they hired a “PR 2.0″ rock star — only to discover the person signed up [...]

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