From the category archives:

social media

Hey PR: Don’t Skip the Education Foundation

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Education. When did we forget how important it actually is?
As soon as you deem education unnecessary, you are setting yourself up to be used as a tool for a brand or client. It’s not a partnership that is built on trust. The thing is? Agencies retain business (and earn more responisiblity) once a [...]

Agency Promotion: Does it happen too quickly?

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This is an honest question, and one I don’t really know the answer to. That’s what comment sections are for, right?
Traditionally, PR agencies (and agencies in general) would have one person in their position for a few years before promoting them. The thought there is to cultivate, learn and understand clients, atmosphere and industry before [...]

That First Social Impression: How Much Do We Really Know?

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First impressions count for a lot. But, on social media platforms, how much do we truly know about someone? How much do we know about behind the scenes? We are so quick to judge people based off interactions and how they present themselves. It’s such a small piece of the pie, but man, [...]

Four Ways to Use LinkedIn

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LinkedIn. It’s used widely by business professionals to engage, connect and share information with one another. Many question it’s usefulness in the business world, even with new features such as Company Follow and Likes.
So how can you use it? Social Media is not about the platforms, but the ideas and concepts behind it. Platforms are [...]

Understanding Communications Breakdowns

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photo credit: science blogs
LAF Note: This guest post was written by Jason Falls. All together now: “Heh.”
When you face a communications breakdown, whether it’s between two people or even two companies, you can almost always blame one thing for the problem: Assumptions. There’s a reason for the clever reminder, “You know what happens when you [...]

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