Comments on: ‘Dirty Tricks’ Campaign: Corporate Transparency and Social Media

By: Костя

Костя — Sat, 23 Jan 2010 07:21:56 +0000

... Хм ...

By: Colby Gergen

Colby Gergen — Fri, 22 Jan 2010 20:53:28 +0000

I would just love to see CNN use someone's tweet @ Branson to ask him, “Hey is this real or BS?”, as a source.

By: chevis

chevis — Fri, 22 Jan 2010 03:33:51 +0000
You are exactly right. British Airways' story was about ethics (or lack of ethics!), but I still believe transparency is tied to the story as well. Thank you for sharing the article on Domino's. I think it hit the nail on the head when it comes to corporate transparency. I believe that businesses should practice being a bit more transparent than they have been in the past but they can reach a point when it's too much.

I feel that consumers these days like to feel like they are a part of things and social media allows businesses to connect with customers in a way they never could before. As for negativity, there will always be negative comments out there about your product not matter how good it is but I think it's best just to learn from it and not take it personal!

Thanks for your thoughts and I will now be following the blog you mentioned above!

By: Giannii

Giannii — Fri, 22 Jan 2010 02:08:30 +0000

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By: kennethlim

kennethlim — Thu, 21 Jan 2010 21:55:51 +0000

Chevis- To be honest, I don't think this has anything to do with transparency. Instead, the example of BA highlights something that precedes transparency, i.e. ethics.

Ethics asks the question “Is this OK to do?” or in this case even “Is this legal?”. If the answer is “Yes”, then transparency asks the question “Would we want to share this with other people?”. If the answer to the first question was “No”, then the answer to the second question is definitely not going to be “Yes”

To answer your first question: of course there would be a backlash of epic proportions if this news spread through social media these days. Just consider the outcry around H&M just a few weeks ago and multiply that by umpteen

And as for your second question: the proliferation of social media has increased transparency and this post on Domino's is an interesting read: http://socialmediatoday.com/SMC/168134

However, it's not necessarily a must-do IMO. Transparency should have something to add as well. Organizations should consider how transparency in something is going to benefit them as well as their stakeholders.

By: Giannii

Giannii — Thu, 21 Jan 2010 21:08:00 +0000
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By: TonySeruga

TonySeruga — Thu, 21 Jan 2010 18:50:04 +0000

Dirty Tricks’ Campaign: Corporate Transparency and Social Media http://ow.ly/Z1ky
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