Comments on: Don’t Just Focus on the What – PRSA Conference Day 1 http://www.laurenafernandez.com/blog/dont-just-focus-on-the-what-prsa-conference-day-1/ Wed, 20 Oct 2010 22:28:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Callie Oettinger http://www.laurenafernandez.com/blog/dont-just-focus-on-the-what-prsa-conference-day-1/comment-page-1/#comment-3829 Callie Oettinger Tue, 19 Oct 2010 14:39:23 +0000 http://www.laurenafernandez.com/blog/?p=1617#comment-3829 The reality is that this is an issue across the board—from large conferences to small publicity departments. For as much as the PR industry talks about outreach sharing, when it comes to tactics/strategy, there are still many that resemble toddlers in a playroom, where everything is "mine." There's a fear that they'll give away their "tricks of the trade" and/or contacts to competitors.<br><br>Instead of helping to advance our industry and those within it, the professionals and the industry are be held hostage by "secrecy" and lack of sharing. Tons of people are willing to share the initial need and the final results, but when it comes to the exact steps between A and Z . . . All you hear are the crickets . . .<br><br>End of the day, everyone wants to do well, but it is much better to move forward together. And, yeah, I'd say that to clients, too. Share. Share with your colleagues, your clients, and your competitors. Don't be afraid of telling other how you "did it." If you, indeed, have the best there is to offer, you'll still stand out. Just because someone knows how you did something great doesn't mean they'll be able to implement it just as you did. AND - one day, you might be in a situation where you need some help from someone else. SHARE! The reality is that this is an issue across the board—from large conferences to small publicity departments. For as much as the PR industry talks about outreach sharing, when it comes to tactics/strategy, there are still many that resemble toddlers in a playroom, where everything is “mine.” There's a fear that they'll give away their “tricks of the trade” and/or contacts to competitors.

Instead of helping to advance our industry and those within it, the professionals and the industry are be held hostage by “secrecy” and lack of sharing. Tons of people are willing to share the initial need and the final results, but when it comes to the exact steps between A and Z . . . All you hear are the crickets . . .

End of the day, everyone wants to do well, but it is much better to move forward together. And, yeah, I'd say that to clients, too. Share. Share with your colleagues, your clients, and your competitors. Don't be afraid of telling other how you “did it.” If you, indeed, have the best there is to offer, you'll still stand out. Just because someone knows how you did something great doesn't mean they'll be able to implement it just as you did. AND – one day, you might be in a situation where you need some help from someone else. SHARE!

]]>