Comments on: Less Media: Social is Strategy Behind It http://www.laurenafernandez.com/blog/forget-media-social-is-strategy-behind-it/ Mon, 03 Jan 2011 21:57:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Катя http://www.laurenafernandez.com/blog/forget-media-social-is-strategy-behind-it/comment-page-1/#comment-2622 Катя Wed, 27 Jan 2010 18:37:31 +0000 http://www.laurenafernandez.com/blog/?p=988#comment-2622 <strong><a href="http://nzk.mp3fs.ru" rel="nofollow"> </a><a href="http://nzn.mp3fs.ru" rel="nofollow"></a><a href="http://nzd.mp3fs.ru" rel="nofollow"> </a><a href="http://nzh.mp3fs.ru" rel="nofollow"> </a>...</strong> Хм<b><a href="http://nz2.mp3fs.ru" rel="nofollow"> </a><a href="http://nz3.mp3fs.ru" rel="nofollow"> </a><a href="http://nz4.mp3fs.ru" rel="nofollow"> </a><a href="http://nz5.mp3fs.ru" rel="nofollow"> </a>... …

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]]> By: wineresults http://www.laurenafernandez.com/blog/forget-media-social-is-strategy-behind-it/comment-page-1/#comment-2689 wineresults Thu, 14 Jan 2010 11:52:15 +0000 http://www.laurenafernandez.com/blog/?p=988#comment-2689 Less Media: Social is Strategy Behind It @wineresults http://bit.ly/7CH6Lc<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.laurenafernandez.com%2Fblog%2Fforget-media-social-is-strategy-behind-it%2F">uberVU</a></p> Less Media: Social is Strategy Behind It @wineresults http://bit.ly/7CH6Lc

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]]> By: laurenfernandez http://www.laurenafernandez.com/blog/forget-media-social-is-strategy-behind-it/comment-page-1/#comment-2538 laurenfernandez Tue, 12 Jan 2010 06:01:24 +0000 http://www.laurenafernandez.com/blog/?p=988#comment-2538 I do think there is a difference between social measurement and ROI, but I also think that with the C-suite, all of it falls under the ROI umbrella. Its just like saying social media v social strategy, etc. It's what words will register with them. If you confuse people from the start, then you won't get anywhere. Lay the foundation of knowledge, then educate and explain the difference once basic concepts are understood.<br><br>You're not crass at all - you bring up great points! I do think there is a difference between social measurement and ROI, but I also think that with the C-suite, all of it falls under the ROI umbrella. Its just like saying social media v social strategy, etc. It's what words will register with them. If you confuse people from the start, then you won't get anywhere. Lay the foundation of knowledge, then educate and explain the difference once basic concepts are understood.

You're not crass at all – you bring up great points!

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