Comments on: Getting Started: Brands and Cause Marketing http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/ Mon, 03 Jan 2011 21:57:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Deep3156486487 http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/comment-page-1/#comment-2987 Deep3156486487 Tue, 09 Feb 2010 17:24:40 +0000 http://www.laurenafernandez.com/blog/?p=1014#comment-2987 RT @RichardIda: Getting Started: Brands and Cause Marketing - http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.laurenafernandez.com%2Fblog%2Fgetting-started-brands-and-cause-marketing%2F">uberVU</a></p> RT @RichardIda: Getting Started: Brands and Cause Marketing – http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/

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]]> By: xmisswhitx http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/comment-page-1/#comment-2960 xmisswhitx Sat, 06 Feb 2010 21:52:02 +0000 http://www.laurenafernandez.com/blog/?p=1014#comment-2960 RT @tweetmeme Getting Started: Brands and Cause Marketing http://ow.ly/1ndsVH<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.laurenafernandez.com%2Fblog%2Fgetting-started-brands-and-cause-marketing%2F">uberVU</a></p> RT @tweetmeme Getting Started: Brands and Cause Marketing http://ow.ly/1ndsVH

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]]> By: kiramatalishah http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/comment-page-1/#comment-2957 kiramatalishah Sat, 06 Feb 2010 14:34:57 +0000 http://www.laurenafernandez.com/blog/?p=1014#comment-2957 The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.<br><br><a href="http://www.onlineuniversalwork.com" rel="nofollow">www.onlineuniversalwork.com</a> The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.

http://www.onlineuniversalwork.com

]]> By: Guest http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/comment-page-1/#comment-2906 Guest Wed, 03 Feb 2010 06:04:34 +0000 http://www.laurenafernandez.com/blog/?p=1014#comment-2906 thanks for you, <a href="http://www.gucciwell.com" rel="nofollow">www.gucciwell.com</a> thanks for you, http://www.gucciwell.com

]]> By: JGoldsborough http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/comment-page-1/#comment-2589 JGoldsborough Sun, 24 Jan 2010 03:59:33 +0000 http://www.laurenafernandez.com/blog/?p=1014#comment-2589 Nice post, Lauren. Social media has made it so much easier for businesses to build community around causes and for us as individuals to be a part of something bigger. This a topic we all should -- frankly, we all have a responsibility to -- discuss more often.<br><br>Thanks for sharing the Edelman study. Good to have a metric we can use to evaluate cause marketing efforts in the back pocket to convince executives. Here's another few I noticed in the study that might raise the eyebrows of a few CEOs:<br><br>1. 66 percent of people believe that it's no longer enough for corporations to merely give money away, but that they must integrate good causes into their day-to-day business (Building community > lump donation).<br>2. 67 percent globally also say they would switch brands if another brand of similar quality supported a good cause (speaks to the competitor in exec-level folks)<br>3. 63 percent of US respondents would recommend a brand that supports a good cause (this is the one that caught my eye the most, since research also shows consumers trust peer recommendations more than ads, corp leadership, media).<br><br>Thanks for the great conversation starter. I've been looking for some info like what you shared here to support cause marketing proposals. <br><br>Oh, and @Bryna and @Beth...You rock! Such cool and valuable work you are doing.<br><br>Best,<br>Justin Goldsborough<br>@JGoldsborough Nice post, Lauren. Social media has made it so much easier for businesses to build community around causes and for us as individuals to be a part of something bigger. This a topic we all should — frankly, we all have a responsibility to — discuss more often.

Thanks for sharing the Edelman study. Good to have a metric we can use to evaluate cause marketing efforts in the back pocket to convince executives. Here's another few I noticed in the study that might raise the eyebrows of a few CEOs:

1. 66 percent of people believe that it's no longer enough for corporations to merely give money away, but that they must integrate good causes into their day-to-day business (Building community > lump donation).
2. 67 percent globally also say they would switch brands if another brand of similar quality supported a good cause (speaks to the competitor in exec-level folks)
3. 63 percent of US respondents would recommend a brand that supports a good cause (this is the one that caught my eye the most, since research also shows consumers trust peer recommendations more than ads, corp leadership, media).

Thanks for the great conversation starter. I've been looking for some info like what you shared here to support cause marketing proposals.

Oh, and @Bryna and @Beth…You rock! Such cool and valuable work you are doing.

Best,
Justin Goldsborough
@JGoldsborough

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