LAF and a New Blog Direction

My co-worker Teresa Basich recently vlogged about the new direction she wants to take, what her blog means and how she hasn’t disappeared.

A new direction. Change is scary. It always has been.  This blog was initially my outlet into the world of PR, communications and brand building. I had no other way to express my thoughts or emotions. Now, I work for an amazing company where I’ll be able to niche-specific talk about agencies and their role in social, brand-building and strategy on Radian6’s blog. I am able to talk B2B specific in an u30 voice for MarketingProfs Daily Fix.

I started #u30pro with Dave (almost a year ago! )in hopes that we could really tackle issues facing the u30 workforce – while also taping into other professionals outside that age group. That community is a drive that I can’t capture in one sentence, and I can’t wait to see where it goes.

In essence? I have lots of outlets, but it’s pretty reflective of my work experience as well. I’ve interned for movie studios. I worked for the most intelligent association in the world, literally. I’ve worked in both small and large agencies.

I’ve just never been able to pinpoint what this blog means to me. And honestly, it’s meant a lot. When I won “Best Up and Coming” in the 2009 PR Blog Awards, I just wanted to continue on the path I set forth.

I’m ready to rock the change. I will be working soon with Andrew Norcross on a blog design that I hope reflects my new direction. New challenges. And a renewed hope in my blog writing on this type of level.

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  • Laura Scholz
    Change IS scary, but a necessarily evil that's often a very good thing. I think what's so great about this space is that it allows us to evolve and grow over time. Your voice is strong and will resonate no matter what direction you take. Looking forward to watching you grow!
  • kennethlim
    Funny, I decided it was time for change on my blog as well the other day.

    Look forward to the new layout (@norcross rocks) and the new content, I'm sure you'll rock the kasbah :)
  • Ike Pigott
    It's always better to steer a new course when you're the one driving the change.

    Congratulations -- the success is well-deserved!
  • Bryan Cromlish
    It seems like all the people I interact with these days are shifting gears (myself included). Maybe the end of 2010 / beginning of 2011 will look completely different for this u30 twitter people
  • Kristin Gast
    Good luck on the transformation! I'm excited to see what you come up with.
  • Matt Cheuvront
    Best of luck with the new direction you're taking things. I've been feeling very much the same lately. Change is scary ,but it's the only way to get to where we want to go. Here's to the next step!
  • Sara Davidson
    So excited for you!! Can't wait to see what's next! :)
  • Vedo
    Lauren, it's so impressive to see what you've been able to accomplish in a relatively short amount of time. Your drive and determination, and ambition are the assets that are serving you well and will no doubt be the leverage you will use in your new direction. Good luck and I'll echo Arik, Rock it!
  • Arik Hanson
    Can't wait to see where this new direction takes you! Rock it!
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