Comments on: Let’s Go Fishing: PR Pitch v. Engagement http://www.laurenafernandez.com/blog/lets-go-fishing-pitch-v-enagagement/ Mon, 03 Jan 2011 21:57:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Colin http://www.laurenafernandez.com/blog/lets-go-fishing-pitch-v-enagagement/comment-page-1/#comment-2289 Colin Wed, 11 Nov 2009 22:02:30 +0000 http://www.laurenafernandez.com/blog/?p=802#comment-2289 I agree...It is more about actions. The role SM has played in changing the then entire PR "process" varies from industry to industry and outlet to outlet. One day I'll read a blog expressing a journalist's desire to not be "pitched". All he or she wants is the basic facts in a press release. The the next day another journalist writes about the press release being dead and that a personalized pitch is the only way to get attention. It drives me nuts (are they trying to be thought leaders?!?!). All this proves is that knowing your industry and how to engage the appropriate people is becoming more and more important all the time. Do what works, with the understanding that what works might be different for every person you come into contact with.<br><br>@ColinJP I agree…It is more about actions. The role SM has played in changing the then entire PR “process” varies from industry to industry and outlet to outlet. One day I'll read a blog expressing a journalist's desire to not be “pitched”. All he or she wants is the basic facts in a press release. The the next day another journalist writes about the press release being dead and that a personalized pitch is the only way to get attention. It drives me nuts (are they trying to be thought leaders?!?!). All this proves is that knowing your industry and how to engage the appropriate people is becoming more and more important all the time. Do what works, with the understanding that what works might be different for every person you come into contact with.

@ColinJP

]]> By: Colin http://www.laurenafernandez.com/blog/lets-go-fishing-pitch-v-enagagement/comment-page-1/#comment-1990 Colin Wed, 11 Nov 2009 15:02:30 +0000 http://www.laurenafernandez.com/blog/?p=802#comment-1990 I agree...It is more about actions. The role SM has played in changing the then entire PR "process" varies from industry to industry and outlet to outlet. One day I'll read a blog expressing a journalist's desire to not be "pitched". All he or she wants is the basic facts in a press release. The the next day another journalist writes about the press release being dead and that a personalized pitch is the only way to get attention. It drives me nuts (are they trying to be thought leaders?!?!). All this proves is that knowing your industry and how to engage the appropriate people is becoming more and more important all the time. Do what works, with the understanding that what works might be different for every person you come into contact with.<br><br>@ColinJP I agree…It is more about actions. The role SM has played in changing the then entire PR “process” varies from industry to industry and outlet to outlet. One day I'll read a blog expressing a journalist's desire to not be “pitched”. All he or she wants is the basic facts in a press release. The the next day another journalist writes about the press release being dead and that a personalized pitch is the only way to get attention. It drives me nuts (are they trying to be thought leaders?!?!). All this proves is that knowing your industry and how to engage the appropriate people is becoming more and more important all the time. Do what works, with the understanding that what works might be different for every person you come into contact with.

@ColinJP

]]> By: laurenfernandez http://www.laurenafernandez.com/blog/lets-go-fishing-pitch-v-enagagement/comment-page-1/#comment-1985 laurenfernandez Mon, 09 Nov 2009 15:57:54 +0000 http://www.laurenafernandez.com/blog/?p=802#comment-1985 Exactly: "A "pitch" to some is sending off-topic garbage to a journalist and asking them to run it. "<br><br>It all varies depending on who you are. Why instill what language you believe to be true, when someone is doing it better (or worse) and calling it something different? Using a "correct term" isn't going to make them a better writer or communicator. What will is the engagement and relationship building that comes with practice from pitching.<br><br>Great points all around, D. Exactly: “A “pitch” to some is sending off-topic garbage to a journalist and asking them to run it. “

It all varies depending on who you are. Why instill what language you believe to be true, when someone is doing it better (or worse) and calling it something different? Using a “correct term” isn't going to make them a better writer or communicator. What will is the engagement and relationship building that comes with practice from pitching.

Great points all around, D.

]]> By: laurenfernandez http://www.laurenafernandez.com/blog/lets-go-fishing-pitch-v-enagagement/comment-page-1/#comment-1984 laurenfernandez Mon, 09 Nov 2009 15:56:26 +0000 http://www.laurenafernandez.com/blog/?p=802#comment-1984 Maybe its just all these words that people throw around to make themselves sound smarter - but are their actions proving thought leadership? No. True thought leaders sometimes don't even realize they are doing it. <br><br>That's the big difference in pitching - research. Many don't know how much time and effort should go into pitching. They don't even realize that its not just taking names out of a database and building a list.<br><br>I like your point about making sure a connection is real - right on target.<br><br>Thanks Matt! Maybe its just all these words that people throw around to make themselves sound smarter – but are their actions proving thought leadership? No. True thought leaders sometimes don't even realize they are doing it.

That's the big difference in pitching – research. Many don't know how much time and effort should go into pitching. They don't even realize that its not just taking names out of a database and building a list.

I like your point about making sure a connection is real – right on target.

Thanks Matt!

]]> By: laurenfernandez http://www.laurenafernandez.com/blog/lets-go-fishing-pitch-v-enagagement/comment-page-1/#comment-1983 laurenfernandez Mon, 09 Nov 2009 15:52:42 +0000 http://www.laurenafernandez.com/blog/?p=802#comment-1983 It's ridiculous, isn't it? Why fight over something that doesn't even matter? <br><br>You make a great point, Meg, of how the pitch is an introduction to everything - and how it's the cause of a mutually beneficial relationship, which is the effect of a good pitch.<br><br>Thanks for reading - I loved your comment. It's ridiculous, isn't it? Why fight over something that doesn't even matter?

You make a great point, Meg, of how the pitch is an introduction to everything – and how it's the cause of a mutually beneficial relationship, which is the effect of a good pitch.

Thanks for reading – I loved your comment.

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