Comments on: Me llamo es Lauren: My thoughts on Hispanic Marketing

By: laurenafernandez

laurenafernandez — Mon, 28 Sep 2009 16:35:08 +0000

Thanks for the comment, Sherry! I couldn't agree more.

By: tina

tina — Mon, 31 Aug 2009 16:43:32 +0000

Was the grammatical error intended?…”Me llamo es Lauren” should be “Me llamo Lauren”. Literally translated would be “I call myself Lauren”
Great article.

By: BRANDS REACH OUT TO GENERATION Ñ « Hispanic Cinema Network

BRANDS REACH OUT TO GENERATION Ñ « Hispanic Cinema Network — Tue, 24 Mar 2009 14:54:24 +0000

[...] Multicultural Markets, were Hispanic. If a whole class wasn’t enough, just ask blogger Lauren Fernandez. She gives her non-professional opinion and advice on how to market to this unique demographic. [...]

By: laurenafernandez

laurenafernandez — Sat, 17 Jan 2009 18:15:36 +0000

Hey Manny, I am the same way. I tend to be loyal to products and companies that market to me, not as a broad demographic but as a specific person. Thanks for the comment and for reading!

By: laurenafernandez

laurenafernandez — Sat, 17 Jan 2009 18:14:46 +0000

Thanks for the comment, Sherry! I couldn’t agree more.

By: Manny Morales

Manny Morales — Sat, 17 Jan 2009 17:39:31 +0000

Lauren, let me say that I’m not a PR/Marketing guy, I’m just a guy who has a varied interest. I grew up very much the same way you did but in Mexican-American family. It too bugs me the way companies try to sell to us a whole category rather than an individual group. That issue alone will make me avoid or not buy that company’s product because they didn’t do their homework. I found you on Hispanic Trending. Thanks, Manny.

By: Sherry

Sherry — Fri, 16 Jan 2009 20:10:19 +0000

Great post. I’ve never understood the tendancy to lump all people of Hispanic/Latino decent into one category. Hello, they come from different *countries*! Who different continents even. As you say, it boils down to knowing your audience, and make assumptions is always a mistake. Thanks for the reminder!