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agency life

Competitive Agency Landscape and Business Integrity

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Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.
Along the way, business integrity has been compromised for some.
I’m lucky to work for an agency that I’m [...]

A Gatsby World of Public Relations

Fitzgerald is tied with Orwell as my favorite author, so it makes sense that The Great Gatsby is well-worn on my bookshelf. By the time it was assigned as reading in 10th grade, I had read it more times than I could count. Fitzgerald’s way of describing Gatsby made me want to be a writer.

Theres [...]