Posts tagged as:

branding

Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

Thumbnail image for Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

The Pareto principle (also known as the 80-20 rule, or the law of the vital few/principle of factor sparsity) states that for many events, roughly 80 percent of the effects come from 20 percent of the causes.
In social media, we say to engage with the masses and get response from them. If applied to the field,  how [...]

Less Media: Social is Strategy Behind It

In social media, the emphasis is on ’social’ not the ‘media.’ Your social strategy, whether it’s for clients or yourself, is dependent on that word in the public eye – not about the publicity you receive.
It’s not about an online portal touting that you’re bringing social to a client/convention – it’s about how you’re executing [...]

Marketing Shift: The Three R’s

As marketers, many try to have mass appeal. Mass audience. Lots of buzz, and lots of people talking. That seemed to be the goal of the strategies that my marketing professors drove home in college.
Isn’t it time for a shift though? TV Advertising revenue is down, the print media landscape is changing and brands have [...]

Passion Isn’t an Emotion in the Biz World

Passion in business is entirely different from having emotions in business.
Say what?
When you walk through the office door at the workplace, all personal issues happening outside should be left there. Your number one concern is your organization, corporation or clients. If you can’t put them above yourself and what you’re thinking, than you’re wasting company [...]

What’s up with Community?

Your community defines you – and you don’t define your community. You can shout all day about different topics, but at the end of the day, if you’re truly about community, you’re listening, evaluating, building and evolving.
A couple months back I wrote about how PR professionals have to put the brand first. It’s never about [...]

← Previous Entries