Posts tagged as:

business style

Captain Planet Style: Powers Combined in PR/Marketing

PR is water (crisis communications and strategy management) marketing is heart, sales is fire (driving sales)… You get the picture.
Yes, all of these entities do more. It’s an analogy.
Those that work on the corporate side have worked with a sales force a time or two. Those in the agency world, though, need to understand the [...]

Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

The Pareto principle (also known as the 80-20 rule, or the law of the vital few/principle of factor sparsity) states that for many events, roughly 80 percent of the effects come from 20 percent of the causes.
In social media, we say to engage with the masses and get response from them. If applied to the field, how [...]

Competitive Agency Landscape and Business Integrity

Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.
Along the way, business integrity has been compromised for some.
I’m lucky to work for an agency that I’m [...]

Eavesdropping Across Spectrum: PR, Social Media and Strategy

My mother always told me that eavesdropping was rude and un-ladylike. Cue Southern belle.
Imagine my surprise when I had a journalism assignment in college to eavesdrop in a public place - and write down the dialogue. The point of the assignment was to absorb, then convey the passion and emotion at whatever level, between the people discussing. You [...]

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