Posts tagged as:

communications

Captain Planet Style: Powers Combined in PR/Marketing

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PR is water (crisis communications and strategy management) marketing is heart, sales is fire (driving sales)… You get the picture.
Yes, all of these entities do more. It’s an analogy.
Those that work on the corporate side have worked with a sales force a time or two. Those in the agency world, though, need to understand the [...]

Competitive Agency Landscape and Business Integrity

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Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.
Along the way, business integrity has been compromised for some.
I’m lucky to work for an agency that I’m [...]

Online/Social Tools: 5 Shades of Lipgloss

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I go through lipgloss like it’s nobody’s business. Women change shades to go with outfits, changing color depending on how sassy they feel. Social sharing, platforms and online tools are like lipgloss – but the concept and ideas stay and evolve. So what are my five shades of the moment?
Helvetireader
Helvetireader is a simple way to [...]

Twitterphone: What Gets Lost in Translation?

This post was written by regular contributor Katie Wall.
Remember playing the game of telephone when you were younger? It always amazed me how a simple strand of words moving from one person to the next could get jumbled up so quickly, almost beyond recognition.
“There are four turtles and toys in the barnyard!” Umm…The original sentence [...]

Eavesdropping Across Spectrum: PR, Social Media and Strategy

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My mother always told me that eavesdropping was rude and un-ladylike. Cue Southern belle.
Imagine my surprise when I had a journalism assignment in college to eavesdrop in a public place - and write down the dialogue. The point of the assignment was to absorb, then convey the passion and emotion at whatever level, between the people discussing.  You [...]

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