Posts tagged as:

engagement

Captain Planet Style: Powers Combined in PR/Marketing

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PR is water (crisis communications and strategy management) marketing is heart, sales is fire (driving sales)… You get the picture.
Yes, all of these entities do more. It’s an analogy.
Those that work on the corporate side have worked with a sales force a time or two. Those in the agency world, though, need to understand the [...]

Twitterphone: What Gets Lost in Translation?

This post was written by regular contributor Katie Wall.
Remember playing the game of telephone when you were younger? It always amazed me how a simple strand of words moving from one person to the next could get jumbled up so quickly, almost beyond recognition.
“There are four turtles and toys in the barnyard!” Umm…The original sentence [...]

Eavesdropping Across Spectrum: PR, Social Media and Strategy

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My mother always told me that eavesdropping was rude and un-ladylike. Cue Southern belle.
Imagine my surprise when I had a journalism assignment in college to eavesdrop in a public place - and write down the dialogue. The point of the assignment was to absorb, then convey the passion and emotion at whatever level, between the people discussing.  You [...]

What’s up with Community?

Your community defines you – and you don’t define your community. You can shout all day about different topics, but at the end of the day, if you’re truly about community, you’re listening, evaluating, building and evolving.
A couple months back I wrote about how PR professionals have to put the brand first. It’s never about [...]

Public Relations: Turning the Page

LAF note: This Young Minds post was written by my co-worker, Chad Sour.
Look around you. Day-in and day-out, it’s abundantly clear to those in the public relations industry (and especially those of us that read this blog) that we’ve reached a new chapter in our industry. The way we communicate with the consumer on behalf [...]

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