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Laura Fernandex

Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

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The Pareto principle (also known as the 80-20 rule, or the law of the vital few/principle of factor sparsity) states that for many events, roughly 80 percent of the effects come from 20 percent of the causes.
In social media, we say to engage with the masses and get response from them. If applied to the field,  how [...]

Competitive Agency Landscape and Business Integrity

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Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.
Along the way, business integrity has been compromised for some.
I’m lucky to work for an agency that I’m [...]

Online/Social Tools: 5 Shades of Lipgloss

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I go through lipgloss like it’s nobody’s business. Women change shades to go with outfits, changing color depending on how sassy they feel. Social sharing, platforms and online tools are like lipgloss – but the concept and ideas stay and evolve. So what are my five shades of the moment?
Helvetireader
Helvetireader is a simple way to [...]

Getting Personal: Being in the LAF Corner

I debated about writing this, because frankly, my blog is focused on PR and social media. But really, it’s my blog, and I do what I want. (Anyone think of Cartman from Southpark with that sentence?) I promise to relate it to PR at the end, but like my friend Sydney Owen, time to get [...]

u30pro Is Thankful For…… (#Tweetsgiving 2009)

Here at #u30pro, we didn’t really set out to do anything special. For us, it was a place to bring together all ages to discuss the generations gap and what we could do to overcome it. Over the past few months, we’ve grown a community of smart individuals that challenge us on a daily basis. [...]