Posts tagged as:

pitching

Let’s Go Fishing: PR Pitch v. Engagement

“The word pitch should be taken out of every PR pro’s vocabulary.”
Words that were uttered by a colleague of mine while we had coffee last week – and left me slightly taken aback. Why, you may ask? To me, it’s just a word. An industry standard, and one that is common jargon.
His point was that it [...]