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PR

Captain Planet Style: Powers Combined in PR/Marketing

PR is water (crisis communications and strategy management) marketing is heart, sales is fire (driving sales)… You get the picture.
Yes, all of these entities do more. It’s an analogy.
Those that work on the corporate side have worked with a sales force a time or two. Those in the agency world, though, need to understand the [...]

Competitive Agency Landscape and Business Integrity

Agencies are innately programmed to be competitive. Agencies compete not only to land new business and retain current clients, but they compete in the media and social landscape as well. Let’s not even talk about rates and talent.
Along the way, business integrity has been compromised for some.
I’m lucky to work for an agency that I’m [...]

Passion Isn’t an Emotion in the Biz World

Passion in business is entirely different from having emotions in business.
Say what?
When you walk through the office door at the workplace, all personal issues happening outside should be left there. Your number one concern is your organization, corporation or clients. If you can’t put them above yourself and what you’re thinking, than you’re wasting company [...]

Room for Improvement in the World of PR

People ask me all the time why I’m the way I am – I work hard, make time for friends and don’t really sleep. I’m in PR because it fits my personality and my personal drive. That isn’t to say that I think everything is rosy in the PR industry. We have great practitioners,but we [...]

PR Questions: Telling the client it’s a bad idea

This post was written by regular contributor Chevis English.
What do you do when a client is asking you to do something that you know is not in their best interest?
One day, I will be the person discussing ideas with clients and I will need to know the polite and professional way to stand up to [...]

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