Posts tagged as:

PR 2.0

Captain Planet Style: Powers Combined in PR/Marketing

Thumbnail image for Captain Planet Style: Powers Combined in PR/Marketing

PR is water (crisis communications and strategy management) marketing is heart, sales is fire (driving sales)… You get the picture.
Yes, all of these entities do more. It’s an analogy.
Those that work on the corporate side have worked with a sales force a time or two. Those in the agency world, though, need to understand the [...]

Twitterphone: What Gets Lost in Translation?

This post was written by regular contributor Katie Wall.
Remember playing the game of telephone when you were younger? It always amazed me how a simple strand of words moving from one person to the next could get jumbled up so quickly, almost beyond recognition.
“There are four turtles and toys in the barnyard!” Umm…The original sentence [...]

Getting Started: Brands and Cause Marketing

PR and social marketing folks already have brands embracing social media. Non-profits aren’t going away – they will always be there in some form. There’s an association for everything. Brands need to start evaluating if cause marketing is appropriate for their brand and what they can really stand behind.
Cause marketing or cause-related marketing refers to a cooperative [...]

The LAF Experiment: Breaking Out of the Blogging Bubble

Tomorrow there will be a post about community, and LAF will return to what it was. Contributor Katie Wall will also have a post this week, but for now:
I’ll admit. Last week was rough with no blogging whatsoever – except for my Vanilla Ice post over at MarketingProfs Daily Fix. I blog because I want [...]

Blogger v. Blogger is Getting Old

You know what? Blogging has become too competitive. I wrote about this awhile back on prbreakfastclub.com, but it’s even more apparent now. The arrogance of some is really hiding the genuine of other bloggers that I have grown to respect. It’s starting to cloud, whether we like it or not.
So, how will this blog run [...]

← Previous Entries