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professional

Pareto’s Principle: Market-Oriented and Sales-Oriented in Social

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The Pareto principle (also known as the 80-20 rule, or the law of the vital few/principle of factor sparsity) states that for many events, roughly 80 percent of the effects come from 20 percent of the causes.
In social media, we say to engage with the masses and get response from them. If applied to the field,  how [...]

Online/Social Tools: 5 Shades of Lipgloss

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I go through lipgloss like it’s nobody’s business. Women change shades to go with outfits, changing color depending on how sassy they feel. Social sharing, platforms and online tools are like lipgloss – but the concept and ideas stay and evolve. So what are my five shades of the moment?
Helvetireader
Helvetireader is a simple way to [...]

Marketing Shift: The Three R’s

As marketers, many try to have mass appeal. Mass audience. Lots of buzz, and lots of people talking. That seemed to be the goal of the strategies that my marketing professors drove home in college.
Isn’t it time for a shift though? TV Advertising revenue is down, the print media landscape is changing and brands have [...]

What’s In Your PR Handbag/Briefcase?

I had the pleasure of speaking to my friend Linda Jacobson’s PR Principles class at my alma mater last Monday. After the discussion, I went to go get my keys – and had lost them. This isn’t a surprise – my handbag is so big, that best friend Brad tells me I don’t need to [...]