Comments on: The 4-6 Month Evaluation: How to Prepare for Quantitative Objectives http://www.laurenafernandez.com/blog/the-4-6-month-evaluation-how-to-prepare-for-quantitative-objectives/ Fri, 25 Feb 2011 04:44:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kyle Henderick http://www.laurenafernandez.com/blog/the-4-6-month-evaluation-how-to-prepare-for-quantitative-objectives/comment-page-1/#comment-4111 Kyle Henderick Fri, 25 Feb 2011 04:44:05 +0000 http://www.laurenafernandez.com/blog/?p=1731#comment-4111 LAF – you make some great points in this post and I agree with your emphasis overall. I think the listening stage is one of the most important and often overlooked stages in the social media process and it is necessary for every client to have a period of strictly dedicated to it. Before you start setting benchmarks you should know what is being said about your brand and evaluate how you would like to target the conversation that is most relevant. Sometimes Facebook and Twitter isn't where your brand and/or customers are talking, for example in the Healthcare industry there are numerous helpful forums that drive these conversations and without an listening/evaluation period to find this audience the opportunity may be missed. So to reiterate a point you made in your post, in order to truly evaluate what objectives your client should set/benchmark themselves against, they need to understand the 'Who, What, Where, When, Why' before they can create the ‘how.’ <br><br>Great post, I really enjoyed reading it.<br><br>Kyle LAF – you make some great points in this post and I agree with your emphasis overall. I think the listening stage is one of the most important and often overlooked stages in the social media process and it is necessary for every client to have a period of strictly dedicated to it. Before you start setting benchmarks you should know what is being said about your brand and evaluate how you would like to target the conversation that is most relevant. Sometimes Facebook and Twitter isn't where your brand and/or customers are talking, for example in the Healthcare industry there are numerous helpful forums that drive these conversations and without an listening/evaluation period to find this audience the opportunity may be missed. So to reiterate a point you made in your post, in order to truly evaluate what objectives your client should set/benchmark themselves against, they need to understand the 'Who, What, Where, When, Why' before they can create the ‘how.’

Great post, I really enjoyed reading it.

Kyle

]]> By: Kyle Henderick http://www.laurenafernandez.com/blog/the-4-6-month-evaluation-how-to-prepare-for-quantitative-objectives/comment-page-1/#comment-4112 Kyle Henderick Fri, 25 Feb 2011 04:43:50 +0000 http://www.laurenafernandez.com/blog/?p=1731#comment-4112 LAF – you make some great points in this post and I agree with your emphasis overall. I think the listening stage is one of the most important and often overlooked stages in the social media process and it is necessary for every client to have a period of strictly dedicated to it. Before you start setting benchmarks you should know what is being said about your brand and evaluate how you would like to target the conversation that is most relevant. Sometimes Facebook and Twitter isn't where your brand and/or customers are talking, for example in the Healthcare industry there are numerous helpful forums that drive these conversations and without an listening/evaluation period to find this audience the opportunity may be missed. So to reiterate a point you made in your post, in order to truly evaluate what objectives your client should set/benchmark themselves against, they need to understand the 'Who, What, Where, When, Why' before they can create the ‘how.’ <br><br>Great post, really enjoyed reading it.<br><br>Kyle LAF – you make some great points in this post and I agree with your emphasis overall. I think the listening stage is one of the most important and often overlooked stages in the social media process and it is necessary for every client to have a period of strictly dedicated to it. Before you start setting benchmarks you should know what is being said about your brand and evaluate how you would like to target the conversation that is most relevant. Sometimes Facebook and Twitter isn't where your brand and/or customers are talking, for example in the Healthcare industry there are numerous helpful forums that drive these conversations and without an listening/evaluation period to find this audience the opportunity may be missed. So to reiterate a point you made in your post, in order to truly evaluate what objectives your client should set/benchmark themselves against, they need to understand the 'Who, What, Where, When, Why' before they can create the ‘how.’

Great post, really enjoyed reading it.

Kyle

]]> By: Laurie Steiner http://www.laurenafernandez.com/blog/the-4-6-month-evaluation-how-to-prepare-for-quantitative-objectives/comment-page-1/#comment-4107 Laurie Steiner Mon, 21 Feb 2011 22:21:25 +0000 http://www.laurenafernandez.com/blog/?p=1731#comment-4107 Great post. Measuring social media ROI is a task that many (myself included) have yet to get a firm grasp on. A lot of it is trial and error and learning along the way. I find that the "education" and "buy-in" elements that you mentioned go hand-in-hand and remain one of the most challenging aspects of the equation. Great post. Measuring social media ROI is a task that many (myself included) have yet to get a firm grasp on. A lot of it is trial and error and learning along the way. I find that the “education” and “buy-in” elements that you mentioned go hand-in-hand and remain one of the most challenging aspects of the equation.

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