11 Signs You’re a PR Professional

Let’s have some fun today, shall we? Yesterday, CNBC released its ‘2011 Most Stressful Jobs‘ list. Public Relations surprisingly came in second.

Admit it. Our jobs aren’t as stressful as surgeons or firefighters, and many joke that “PR isn’t ER.” We have all been in those situations where the adrenaline is pumping and that hard deadline is rapidly approaching. But, is it really a job that puts us in dangerous situations? Sorry, the thought that the client might hate a concept just doesn’t rank with rescuing people.

Public relations professionals are a rare breed. Many are similar in being an OCD, Type-A personality. Others prefer the Type B approach. There are definitely signs that connect us as an industry.

How do you know if you’re a PR professional?

  1. Your day starts and ends with a cup of coffee.
  2. You can power walk in 5 inch heels with your laptop bag and checking your BlackBerry.
  3. Inside jokes with your colleagues will get you through the day – and the insanely stressful ones.
  4. You constantly battle that “PR is dead” and “the press release doesn’t have a place in business” arguments.
  5. You are so used to putting the client first that you forget to eat lunch on a regular basis.
  6. It’s detrimental to your health and workday when you forget your headphones.
  7. You can toggle between a PowerPoint presentation, a press release, Twitter strategy and PSA outlines – all in an hour.
  8. You recite billing codes in your sleep.
  9. You preface Happy Hour with, “Sorry, I need to keep my phone on the table. I have to be connected to email and phone just in case.”
  10. You know more about AP Style than Microsoft Office. Because of this, you’re a regular in the IT office.
  11. You proudly put “PR pro” in your Twitter bio, knowing its the one place you don’t have to explain your job.

This is a starter list. What are some other signs of our industry?

Leave your favorites in the comments section.

Dig what you read? Share with others:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • FriendFeed
  • LinkedIn
  • Posterous
  • Twitter
  • Tameka Mullins
    You're the only one out of your friends that actually knows what the word embargo means. :-)
  • mikemaney
    And 10 ways PR is like prostitution: http://maneydigital.com/2009/0...
  • Yvette Jackson
    Love this.. especially #2 lol
  • Abbie S. Fink
    1. Your phone is within arms reach, on the nightstand, every night, just in case. And chances are is checked at least once in the middle of the night.
    2. The thought of being described as a "people person" makes you cringe.
    3. You can easily go from a high-powered presentation with the CEO to being onsite at an event hanging banners and not think twice about it.
    4. You have a change of clothes in your office, just in case.
  • Michelle Mears-Gerst
    Friends think you dont have a job because your using facebook, twitter and other social media outlets throughout the day
  • Jens Christmann
    you enter arguments with your spouse only with clearly defined (and tested!) key messages
  • ElissaPR
    1> You catch up on your fave blog posts on a holiday Friday
    2> You silently snort when a party planner calls what they do "PR"
    3> You can't help but edit your husbands' angry emails to a client so he 'takes the high road'
    4> When you have to return a product to a store, you walk in with your three top points you want to get across so you can get your money back...
    5>You think about entering a rehab clinic when you forget your blackberry at home

    (personally, loved the point about high heels & texting - something I do on a regular basis)
  • Michelle Mears-Gerst
    Your #2 post is funny and true:) and the high heel and texting ....also agree
  • Kevin Morrow
    You are sworn to secrecy on just about everything under fear of the corporate version of Guantanamo.
  • Beverly Greenfield
    Love these. Especially the one about the CIA. A couple more:

    You read bylines.
    You tell your family/friends how stories on the radio (tv, newspaper, etc.) got placed.
    Your husband (not in PR) tells YOU when somebody needs media training!

  • Beverly Greenfield
    Love these. also:

    You read bylines.
    You tell your family how you think stories got placed when listening to the radio/tv, etc.
    Love the one about your job being as mysterious as the CIA. Totally.
  • Judy_palnau
    I relate most to toggling between various computer programs.
  • Jon D Wilke
    1# You roll your eyes when someone in retail sales says, "We do PR too."
    2# You craft a communications plan when you find out you are pregnant.
    3# You check Twitter at 4 a.m., then go back to sleep for 45 minutes.
  • Lisa
    When others take off for holidays like Good Friday, you treat holidays for the slow news day they are and work even harder.
  • Libby Krah
    Love this post! Great Friday morning read for me. I agreed with every single item on the list, and most of the additions in the comments!

    Following Kristin's comment about becoming an expert on (often) random topics, I'd add that you begin to insert information about those topics into casual conversation.
  • Cestbon
    Your a pompous douche nozzle who skews the truth for economic gain?
  • sr
    We know the difference between "your" and "you're" and when to use them correctly.
  • Brad Marley
    You can recite the name of every major newspaper in the top 250 markets.
  • Brad Marley
    You can recite the name of every major newspaper in the top 250 markets.
  • lisacmm
    by far my favorite was the 5 inch heels, laptop bag and BB...one of the reasons i love this job! the glam chic in me loves when i look like i can take on ANYTHING and ANYONE on heels, a dress and a whooping makeup/hair combo. probably because wonder woman did it too :)
  • Michele Moore
    I'd add that you live life in 15-minute billable increments.
  • Mark Karayan
    I'd add:
    Much like a CIA operative, your friends and family will never know what you really do


  • DTerry5
    PR pro's need to know grammar and wouldn't write "its" when they should have written "it's".
  • laurenfernandez
    Thanks for the comment, grammar police. However, saying "PR pro's" instead of "pros" means you're calling the kettle black.
  • kescovedo
    You have said, "I don't spin" to friends and family more than you've said "I love you" to your mom.
  • Kristin Gast
    My addition:

    You become an "expert" about the most random topics: from EMRs and wind turbines to property maintenance and meat processing.
  • Michelle Mears-Gerst
    Very true I often remind myself to keep quiet around many conversations with friends so I dont come across as a know it all...I am not a know it all the more I learn the more I dont know...but we in PR and Media do know enough about lots of various topics to carry an intelligent conversation.
  • laurenfernandez
    So true. Who would have thought that I'd know so much about different industries - and some quite random?
  • Meg Fowler
    PR is a part of my job, but this describes my life as a biz dev gal, marketing strategist, copywriter, and social strategist, too. Slightly different things I juggle (social, RFPs, meetings, projects, planning spreadsheets, copy for clients, PPT assets...), but similar client response needs and coffee consumption and lack of lunch.

    But I don't do five inch heels (sandals). Or BlackBerries (iPhone). Advantages of working in creative, I guess. :)
  • laurenfernandez
    :) The 5 inch heels was more because I wanted to be funny/light-hearted. But, one of my bosses totally rocks it and just owns the room. I think it depends on the person.

    I have a Droid, I just knew BB would be more recognized. Catering to the audience, I guess? :)

    Thanks for stopping by!
  • lisaderus
    Hah, these are great. I would add that when your friends and family ask "Did you hear/see the news that..." your answer is almost always that you saw it long before he or she did.
  • tressalynne
    And you can recite the details of the story, adding why that matters and how it may affect the company/person! :-)
  • lisaderus
    Definitely, plus already having read 5 response articles!
  • laurenfernandez
    Love it! And that is so true.
  • Jaclyn Cole
    12. You know the first and last names (and potentially emails...and voicemail greetings) of reporters from the top 250 DNP's in your field because you pitch them so often.
  • laurenfernandez
    This. Is. Brilliant. Thanks for stopping by and sharing!
  • Gee Ranasinha
    1) In less than 3 seconds, you can estimate the length of any document to within 25 words.

    2) It takes you 2 hours to walk from one end of a tradeshow floor to the other, because you have to stop every 5 paces to say Hi to yet another journalist/analyst/consultant who's just caught your eye.

    3) You can't remember your best friend's phone number, but you can reel-off ad rates for the top 5 magazines/websites in your industry.
  • laurenfernandez
    Love this, Gee! What a great comment. #3 was my favorite.
blog comments powered by Disqus

Previous post: