A study has been published by the Pew Research Center’s Project for Excellence in Journalism that provides analysis of how traditional newspapers are still beating online media for how people get their news.
“95% of stories with “new information” came from traditional media, mainly newspapers,” and that, “In studying six major news “threads”, the researchers concluded that, [...]
“The press release is dead.”
…….. I don’t think so.
I keep hearing this, and from some top notch names. The language is pretty strong – from my taking, this means that we have to use other forms of communication and not touch the press release. I take from it that its a useless tool that will [...]
LAF note: Thanks to Alex T. and Amy Mengel for discussions we had to spark this post.
Question. Are we all social media hypocrites? Ok, not all of us, but definitely a few. How genuine is social media? I read blog posts of a stance someone holds, then they speak a different opinion if someone [...]
As PR professionals, we represent a client, brand and organization. Even if it’s not between the 9-5, we are still representatives to a point after work hours. I work for an organization that takes no stance on political issues – which is unusual for an association. When talking with the media, I am representing my [...]
I never do two posts in one day, but this one is itching to be written.
T.G.I. Fridays has a new promotion out: BYOB Summer (Bring Your Own Buddies.) You can read it here. In the lead sentence, they used the word “kick-ass.”
No, I’m not joking, PR pros. So here’s my take on pros and cons.
Pros:
1. [...]
LAF Note: Another 2 for 1 Blog Special – My #followfriday picks are at the bottom of the page.
“Just because you’ve always done it that way doesn’t mean it’s not incredibly stupid.”
I don’t remember where I heard that, but it was at a conference within the last two years. Harsh? Sure. But it can also [...]
The Yum CEO (Parent company of KFC) stated that the grilled chicken fiasco was a success in an article that ran this week. According to Brandweek, “Parent company Yum’s second quarter earnings, announced today, showed KFC sales went from a negative 7 percent in the first quarter to a positive 3 percent in the second [...]
LAF Note: It’s that time again, #FollowFriday for the Twitter peeps. It’s been awhile since I’ve done one, but since my travels have settled down, I felt the pull. And hey, what better way to start off a weekend than to recognize some awesome people?
Mujer Confidente of the Week: Amy Mengel, @amymengel
Amy is always telling [...]
Chevis: 
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