A study has been published by the Pew Research Center’s Project for Excellence in Journalism that provides analysis of how traditional newspapers are still beating online media for how people get their news.
“95% of stories with “new information” came from traditional media, mainly newspapers,” and that, “In studying six major news “threads”, the researchers concluded that, [...]
A trend I’ve noticed is companies believing they can control what customers and the general public say about them on social networking sites. They only want you responding to their messaging, not others. Is it possible? Even if it’s just a single line in your Twitter Bio of: XX Exec at @XX Corporation, people know [...]
LAF Note: This guest post was written by the fabulous Jenny Schmitt.
In the hit movie, The Truman Show, everyone’s in on the show except the central character. The 24-hour-a-day show conveniently works in commercials through product placements. While it provides comic points in the movie, most of us now readily accept product placements in [...]
LAF Note: This Young Minds post was written by Jackie Adkins.
Hello. My name is Jackie Adkins and my social security number is none of your beeswax. Todd Davis, CEO of Lifelock, on the other hand, his social security number can be found on the home page of his website.
Talk about believing in your own product.
This [...]
LAF Note: This guest post was written by Mike Schaffer.
It’s 3am and all is peaceful through the house.
Your computer is in sleep mode, so’s your keyboard and your mouse.
Your Blackberry dings, the red light glows, rattling your inbox.
At this time of night, you’re sleeping, dreaming of bagels, cream cheese and [...]
Since social media has been the foundation of PR 2.0, the phrase ‘personal brand’ has floated out of everyone’s mouth. But do we really know what it means? Are you spouting off buzz words? Does a personal brand even exist, or have a place in our field?
You can’t have a personal brand without mixing in [...]
LAF Note: This Young Minds post was written by Heather Whaling. Heather might be a director of PR, but still under 30 – and offers an interesting twist to the series.
By now, we’ve probably all heard about companies that thought they hired a “PR 2.0″ rock star — only to discover the person signed up [...]
This post was written by LAF regular contributor Chevis English.
I was in the middle of writing a post about blogs, SEM, meta-tags and Google (all things that now consume much of our time) when I took a break to watch one of my favorite shows – Grey’s Anatomy.
There was a scene where an older man [...]
Chevis: 
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