public relations, social media

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‘Dirty Tricks’ Campaign: Corporate Transparency and Social Media

This post was written by regular contributor Chevis English.

If Twitter would have been up and running 17 years ago, then ‘Dirty Tricks’ would have been a trending topic for sure.  I am somewhat obsessed with CNBC Originals and I happened to watch one the other day on Richard Branson.  I had never heard of British Airways’ ‘Dirty Tricks’ campaign, [...]