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Don't Feed The Journalists

LAF Note: I asked one of my favorite journalists, Chris Ortiz (Founder and Editor over at StuffJournalistsLike.com) to guest blog on modern day journalists and how we as PR pros can work with them. He’s a smart guy full of great information that is always challenging me – so, for those on Twitter, follow him [...]

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Follow Friday: Jamie Mitcham and Conor McNulty

LAF note: Last Friday, I chose 7 men and women, plus honorable mentions, that make my Twitter experience much more valuable. I have decided that every Friday, I will pick 1 of each.
Wonder Woman of the Week:  Jamie Mitcham, @jamiemitcham
Jamie is hands down one of the sweetest girls I know. She currently interns with [...]

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Why a Bailout Will Compromise Newspapers

An article ran in the NY Times today with the headline reading “A Public Relations Battle with New Jersey Paper Backfires.”
Hm. Now, being raised by a dad from Jersey, I know you don’t mess with Jersey. It’s just asking for it. Lowdown on article: Paper is going to run controversial article detailing the powerful connections [...]

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The LAF version of #followfriday

Sidenote: I really tried to do Top 5. I did Top 7. I tried not to do an honorable mention, but this is my blog and I do what I want. Let’s chalk it up to being an overachiever. I will do this every Friday with a different “category” – so it will be down [...]

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LAF Loves Bacon (And Why You Should Too)

Note to Readers: LAF is not a licensed medical professional, nor should she be. She is perfectly happy being a rockstar PR professional. If you feel sick, please see a doctor. That is all.
Swine Flu. It’s hit every media outlet and social media network across the nation. In Texas, where I live, after school sports [...]

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Social Media = Enhanced Networking 2.0.

“Dude, I have 1,000 followers, how many do you have?”
“Man, you’re slacking. I’ve got 2,500 people that love to know what I’m doing in 140 characters or less.”
It’s a social media pissing contest. But here’s my question: Would those 2,500 people recommend you for a job? Do they find value in at least one of [...]

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Words Every PR Pro Should Know (Well, According to LAF)

There are many words that every public relations professional should know. Below are four that I think you should never leave home without – preferably in a cool Johnny Bravo lunch pail.

Preparation
I’ve heard many say that a PR pro is only as good as their next pitch. But how do you get there? How do [...]